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On January 21, the official website of the Beijing Municipal Commission of Commerce announced Beijing's furniture trade-in sales data. According to reports, within half a year of the trade-in policy, 11 participating companies traded 205,626 pieces of cabinets, sofas , beds, tables, and chairs for four types of furniture, with sales of 1.305 billion yuan, accounting for 31% of the total sales of four types of furniture The sales of four types of furniture increased by 22% year-on-year, driving the sales of various types of furniture to increase by 18% year-on-year.
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Trade-in to stimulate consumer demand
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At the beginning of 2013, the Beijing Municipal Commission of Commerce stated that furniture trade-in will achieve an 11% growth target this year, reaching 855 billion yuan. Judging from the data currently published, it has far exceeded the target set in early 2013. In fact, "trade-in" is not a new topic, and some businesses in the cabinet industry have made such a banner.
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Nowadays, the time for consumers to consume and replace cabinets has been shortened, so the problem of recycling of old cabinets has also become prominent. The original purpose of trade-in is to promote sales, and at the same time provide a relatively convenient way of recycling when customers have a need to replace cabinets. It is understood that the "trade-in" process launched by a cabinet brand previously was that when a merchant delivered new cabinets to the home, consumers filled out the "Cash-in" Trade-In "Recycling Form" and gave the old cabinets to the merchant for recycling.
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The cabinet industry has not been promoted on a large scale
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However, the recycling chain of second-hand cabinets is still at an initial stage, and various links may not form a systematic industrial chain. This activity is also aimed at a part of the consumer group, and some high-end consumers may be reluctant to participate in such activities because of trouble. This is also one of the reasons why the "trade-in" of cabinets has not been promoted on a large scale.
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Industry insiders said that the replacement of old cabinets will stimulate consumption again, creating a reason for consumers to eliminate old cabinets. However, while the old-for-new marketing model solves the problem of old cabinets, it also increases the operating cost of cabinet dealers to a certain extent, so the enthusiasm of cabinet merchants is generally not high.
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"A lot of old cabinets are useless to recycle. It is difficult to be feasible at the operational level. It is only a promotional method for such activities. Merchants can try to operate if they have enough profit space, but I believe most of them do not Cabinet businesses with enough profit space to support will not choose to participate in such activities. "Industry experts also gave their own views.
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