In the past 6 years, Shanghai Hongning Precision Machinery Co., Ltd. has focused on the field of honing equipment tools, researching and developing specialization, serialization and supporting products, and providing customers with technical value-added services to win. At the same time, it has opened up overseas with international vision. Market, and innovative research and development of new abrasive tools, try to break the monopoly pattern of foreign products.
According to Wang Wei, the company was founded in 2005 and is a specialized company specializing in product development, production, sales, service and international trade. Through cooperation with many foreign companies, the company applies advanced foreign technology and develops specialized products, serialized products and supporting products according to the characteristics of domestic products in different industries.
“The company is innovating and reprocessing based on the introduction of foreign advanced technology, in order to better meet the needs of the domestic market. After all, meeting the needs of customers is the foundation of the company's survival and development. At present, the company has obtained the tools for honing equipment. Seven patents, and five patents in machine tool equipment." Wang Wei told reporters.
Wang Wei said that the company has already put specialized honing tools into the European and American markets. At the same time, the company's military industry-specific honing tools can meet the special requirements of military products; serialized products are more convenient for high-volume production in various industries. To achieve the maximum interchange of honing tools; the honing tools produced by the company can also be equipped with imported honing equipment and domestic honing equipment in Europe, America, Japan and Korea.
In order to further develop the product market, Hongning has also set up a special R&D team to design and develop new products that are more in line with the market's future trends. Wang Yan said frankly that innovation is the enduring vitality of an enterprise. Only by independent research and development can it compete with domestic and foreign enterprises. Only in this way can we get out of Hong Ning’s own path.
According to Wang Wei, the company is currently developing cubic boron nitride ("CBN"). The cubic boron nitride abrasives have excellent grinding performance, which not only can handle the processing of difficult-to-grind materials, but also effectively improve the grinding quality of the workpiece. However, this piece is mainly monopolized by foreign products. The company has invested a lot of human and financial resources in the early stage and is trying to break this pattern.
Profit model takes root and domestically expands overseas market
“At present, the market for Hongning products is mainly two. Domestically, such as Sany Heavy Industry, SAIC, Zheng Coal, etc. are major customers. The company and Zheng Coal are strategic partners and set up a special maintenance center. Overseas, the company The products developed are exported. The company has set up three offices in Zhejiang, Guangdong and Chongqing.†Wang Wei told reporters.
Wang Hao went on to say that in overseas markets, the company's products are exported to nearly 10 countries including Russia, Indonesia, the United States and Italy. In the future, the company is also preparing to further explore the Southeast Asian market. Therefore, the company's senior management has recently organized frequent inspections to explore potential customers around the world.
When it comes to product advantages, Wang Hao told reporters very frankly that at first, even many domestic enterprises also trusted imported products. After years of hard work, the company gradually made customers aware of the advantages of Hongning products. Similar products, the same quality, Hongning's product prices are about 40% cheaper. “Therefore, after the use, our customers have a high degree of adhesion. After all, it’s all cost-effective.†Wang Wei said.
"On the other hand, it is also very important. When purchasing foreign products, customers can't get late technical support in the process of using them, and Hongning is not just going to finish the product, but providing customers with the latter. Many technical value-added services, which is why many customers choose Hongning." Wang Wei told reporters.
Development bottlenecks leave the company's big waves
"Hongning has come across this road and encountered some setbacks. At the beginning of the company's establishment, it encountered resistance in the procurement channel. Due to the small amount of products and the difficulty of processing, it is difficult to find a suitable company to help with the processing. It’s not that the price is not close, that is, the processing technology is not in place. Although the previous period was more entangled, the company still found a way.†Wang Wei said.
In the company's internal management, Hongning also planted a "big head" in 2011. It is reported that a senior executive resigned from the company with important technical information, and these secrets were also obtained by other companies. Fortunately, however, the company is protected by patents, and the IP Office has already found other companies infringing. The company is still taking judicial proceedings.
Wang Wei told reporters that because of such an accident, the company began to pay more attention to internal management, formulated a relevant management assessment system, and more aware of the importance of each company's employees. Only when all the employees work together for the company can they really make the company strong and strong. Talent is undoubtedly the "first productivity."
In addition, in the face of horizontal competition, Wang Hao bluntly said that the domestic competitive pressure is still relatively large. Some industry companies will deliberately drive down prices to fight "price wars," and many customers will only see the advantage of lower prices, while ignoring the overall price/performance ratio. In order to ensure product quality, Hongning cannot reduce costs indefinitely. Therefore, Wang Hao also called for the industry to achieve orderly competition.
Future target annual sales of 60 million in three years
For the company's future development goals, Wang Wei told reporters that the company strives to achieve annual sales of 60 million yuan within three years. According to its disclosure, in 2011, the company's sales were 27 million yuan; in 2012, the company's sales were 32 million yuan; in 2013, the company's sales have reached 19 million yuan, so this year is expected to exceed 40 million yuan .
Wang Wei also said that the company has a plan to go public, but this is urgent, not only takes time but also the opportunity. Listing should never be the ultimate goal. From the current situation of the company, there is still a certain gap from the maturity of the listing. Therefore, for the company, stepping on the ground every step is the most important thing to do now.
As for the actual development strategy, Wang Wei revealed that in the future, the company will open up the market in the north and northwest and push the products to a wider world. This foreign country will also find new opportunities for cooperation. In addition, in the process of striving to climb up, it is also the attitude that the company needs to maintain in order to resist loneliness and resist the temptation. In terms of product development, the company will continue to increase investment in research and development, and product innovation is an important vitality in the company's development.
[Expert Review] How to establish the company's talent advantage
Jin Fuan (Secretary and Ph.D., Party Secretary, School of Economics and Management, Tongji University)
From the perspective of talents, not only because Shanghai Hongning encountered the problem of executives carrying company secrets in the development process, the key is that I think Shanghai Hongning is an innovative enterprise, or a company that must rely on innovation to survive. Innovation is inseparable from talent, because wisdom is attached to the talent. Enterprises like Shanghai Hongning lack the general knowledge of the industry, but the entire wisdom system of methods and skills, concepts and ideas, aesthetics and evaluations, including knowledge systems, so that they can continue to discover and create. More things that help the company stay invincible for a long time.
I recently read two articles in the Harvard Business Review (No. 6 of 2013) - "Instant Competitive Advantage" and "New Employment Age: Alliance Relationship". In combination with the case of Shanghai Hongning, I think there are several points worthy of everyone. share.
The "Instant" article proposes eight major changes that must be made by companies that create multiple instantaneous advantages. The third shift "uses new standards to support innovation activities" suggests that a "real choice" approach can be used to evaluate innovation activities, ie Small-scale investments in innovative projects allow innovators to move their rights rather than responsibilities, greatly increasing their commitment to innovation. The seventh shift “systematic support for early innovation†argues that companies should have a management structure that is appropriate for innovation and a separate innovation budget and innovation team. Give executives the power to make quick decisions about innovative projects. These ideas help us to improve the environment in which innovative talents work and enhance their sense of accomplishment, which is more conducive to attracting and retaining them.
The "New" article believes that the strength of enterprises depends on the network of employees. Companies should not only value each employee's network of people and their ability to use the network to gain intelligence, but should also define it as a recognized, well-defined asset. "Xin" text invariably proposes that "in a transient advantage environment, only a few competitive barriers remain valid, and talent and personal networks are one of them." Therefore, increase the exposure of all types of talents in the industry and customers, and guide them to establish personal relationships with their peers and customers through various occasions. Even for the talents who leave the company, the employees who are working are encouraged to maintain good friendship with them. It will not only benefit the company's current development, but also create a better external environment for the company's future.
Especially for companies like Shanghai Hongning, it is impossible to attract and retain talents with a lot more than the compensation of competitors. Then we should focus on the corporate culture environment that big companies cannot provide them, and let each talent The shining points can shine, thus forming their own talent competitive advantage.
According to Wang Wei, the company was founded in 2005 and is a specialized company specializing in product development, production, sales, service and international trade. Through cooperation with many foreign companies, the company applies advanced foreign technology and develops specialized products, serialized products and supporting products according to the characteristics of domestic products in different industries.
“The company is innovating and reprocessing based on the introduction of foreign advanced technology, in order to better meet the needs of the domestic market. After all, meeting the needs of customers is the foundation of the company's survival and development. At present, the company has obtained the tools for honing equipment. Seven patents, and five patents in machine tool equipment." Wang Wei told reporters.
Wang Wei said that the company has already put specialized honing tools into the European and American markets. At the same time, the company's military industry-specific honing tools can meet the special requirements of military products; serialized products are more convenient for high-volume production in various industries. To achieve the maximum interchange of honing tools; the honing tools produced by the company can also be equipped with imported honing equipment and domestic honing equipment in Europe, America, Japan and Korea.
In order to further develop the product market, Hongning has also set up a special R&D team to design and develop new products that are more in line with the market's future trends. Wang Yan said frankly that innovation is the enduring vitality of an enterprise. Only by independent research and development can it compete with domestic and foreign enterprises. Only in this way can we get out of Hong Ning’s own path.
According to Wang Wei, the company is currently developing cubic boron nitride ("CBN"). The cubic boron nitride abrasives have excellent grinding performance, which not only can handle the processing of difficult-to-grind materials, but also effectively improve the grinding quality of the workpiece. However, this piece is mainly monopolized by foreign products. The company has invested a lot of human and financial resources in the early stage and is trying to break this pattern.
Profit model takes root and domestically expands overseas market
“At present, the market for Hongning products is mainly two. Domestically, such as Sany Heavy Industry, SAIC, Zheng Coal, etc. are major customers. The company and Zheng Coal are strategic partners and set up a special maintenance center. Overseas, the company The products developed are exported. The company has set up three offices in Zhejiang, Guangdong and Chongqing.†Wang Wei told reporters.
Wang Hao went on to say that in overseas markets, the company's products are exported to nearly 10 countries including Russia, Indonesia, the United States and Italy. In the future, the company is also preparing to further explore the Southeast Asian market. Therefore, the company's senior management has recently organized frequent inspections to explore potential customers around the world.
When it comes to product advantages, Wang Hao told reporters very frankly that at first, even many domestic enterprises also trusted imported products. After years of hard work, the company gradually made customers aware of the advantages of Hongning products. Similar products, the same quality, Hongning's product prices are about 40% cheaper. “Therefore, after the use, our customers have a high degree of adhesion. After all, it’s all cost-effective.†Wang Wei said.
"On the other hand, it is also very important. When purchasing foreign products, customers can't get late technical support in the process of using them, and Hongning is not just going to finish the product, but providing customers with the latter. Many technical value-added services, which is why many customers choose Hongning." Wang Wei told reporters.
Development bottlenecks leave the company's big waves
"Hongning has come across this road and encountered some setbacks. At the beginning of the company's establishment, it encountered resistance in the procurement channel. Due to the small amount of products and the difficulty of processing, it is difficult to find a suitable company to help with the processing. It’s not that the price is not close, that is, the processing technology is not in place. Although the previous period was more entangled, the company still found a way.†Wang Wei said.
In the company's internal management, Hongning also planted a "big head" in 2011. It is reported that a senior executive resigned from the company with important technical information, and these secrets were also obtained by other companies. Fortunately, however, the company is protected by patents, and the IP Office has already found other companies infringing. The company is still taking judicial proceedings.
Wang Wei told reporters that because of such an accident, the company began to pay more attention to internal management, formulated a relevant management assessment system, and more aware of the importance of each company's employees. Only when all the employees work together for the company can they really make the company strong and strong. Talent is undoubtedly the "first productivity."
In addition, in the face of horizontal competition, Wang Hao bluntly said that the domestic competitive pressure is still relatively large. Some industry companies will deliberately drive down prices to fight "price wars," and many customers will only see the advantage of lower prices, while ignoring the overall price/performance ratio. In order to ensure product quality, Hongning cannot reduce costs indefinitely. Therefore, Wang Hao also called for the industry to achieve orderly competition.
Future target annual sales of 60 million in three years
For the company's future development goals, Wang Wei told reporters that the company strives to achieve annual sales of 60 million yuan within three years. According to its disclosure, in 2011, the company's sales were 27 million yuan; in 2012, the company's sales were 32 million yuan; in 2013, the company's sales have reached 19 million yuan, so this year is expected to exceed 40 million yuan .
Wang Wei also said that the company has a plan to go public, but this is urgent, not only takes time but also the opportunity. Listing should never be the ultimate goal. From the current situation of the company, there is still a certain gap from the maturity of the listing. Therefore, for the company, stepping on the ground every step is the most important thing to do now.
As for the actual development strategy, Wang Wei revealed that in the future, the company will open up the market in the north and northwest and push the products to a wider world. This foreign country will also find new opportunities for cooperation. In addition, in the process of striving to climb up, it is also the attitude that the company needs to maintain in order to resist loneliness and resist the temptation. In terms of product development, the company will continue to increase investment in research and development, and product innovation is an important vitality in the company's development.
[Expert Review] How to establish the company's talent advantage
Jin Fuan (Secretary and Ph.D., Party Secretary, School of Economics and Management, Tongji University)
From the perspective of talents, not only because Shanghai Hongning encountered the problem of executives carrying company secrets in the development process, the key is that I think Shanghai Hongning is an innovative enterprise, or a company that must rely on innovation to survive. Innovation is inseparable from talent, because wisdom is attached to the talent. Enterprises like Shanghai Hongning lack the general knowledge of the industry, but the entire wisdom system of methods and skills, concepts and ideas, aesthetics and evaluations, including knowledge systems, so that they can continue to discover and create. More things that help the company stay invincible for a long time.
I recently read two articles in the Harvard Business Review (No. 6 of 2013) - "Instant Competitive Advantage" and "New Employment Age: Alliance Relationship". In combination with the case of Shanghai Hongning, I think there are several points worthy of everyone. share.
The "Instant" article proposes eight major changes that must be made by companies that create multiple instantaneous advantages. The third shift "uses new standards to support innovation activities" suggests that a "real choice" approach can be used to evaluate innovation activities, ie Small-scale investments in innovative projects allow innovators to move their rights rather than responsibilities, greatly increasing their commitment to innovation. The seventh shift “systematic support for early innovation†argues that companies should have a management structure that is appropriate for innovation and a separate innovation budget and innovation team. Give executives the power to make quick decisions about innovative projects. These ideas help us to improve the environment in which innovative talents work and enhance their sense of accomplishment, which is more conducive to attracting and retaining them.
The "New" article believes that the strength of enterprises depends on the network of employees. Companies should not only value each employee's network of people and their ability to use the network to gain intelligence, but should also define it as a recognized, well-defined asset. "Xin" text invariably proposes that "in a transient advantage environment, only a few competitive barriers remain valid, and talent and personal networks are one of them." Therefore, increase the exposure of all types of talents in the industry and customers, and guide them to establish personal relationships with their peers and customers through various occasions. Even for the talents who leave the company, the employees who are working are encouraged to maintain good friendship with them. It will not only benefit the company's current development, but also create a better external environment for the company's future.
Especially for companies like Shanghai Hongning, it is impossible to attract and retain talents with a lot more than the compensation of competitors. Then we should focus on the corporate culture environment that big companies cannot provide them, and let each talent The shining points can shine, thus forming their own talent competitive advantage.
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