Safety shoes ride on electricity supplier ride

With the emergence of mobile Internet 4G, e-commerce model will open a new platform, labor insurance products industry is increasingly aware of the importance of e-commerce marketing model, a number of new industry e-commerce platforms such as labor protection library, such as Spring bamboo shoots after rain.

27-year-old Liu Wenchao is famous in Gaomi. There are more than 2,000 labor insurance shoe stores on Taobao. His online shop ranks eighth in terms of monthly sales of 2073. A closer look will reveal that the online shops ranked in front of Liu Wenchao are much richer in sales categories. Besides labor insurance shoes, they also include protective gloves, hard hats and work clothes, and he only sells 21 types of labor insurance shoes.

The production of labor insurance shoes is a traditional industry in Gaomi City. Liu Wenchao has been working at a labor insurance shoe factory for some years. In 2008, Liu Wenchao, who was in his sophomore year of study, spent his living expenses on his own Taobao buyer's account to open his own labor insurance shoes. He earned an average of 1,000 yuan a day. When the business is good, he earns 7,000 yuan a day. 8,000 yuan. Liu Wenchao who tasted the sweetness, consider the upgrade to Taobao - Tmall, "Tmall is the main brand, authentic, higher viewing power, trust, I think there will be promotion of sales." Soon after graduation, Liu Wenchao It opened the Tmall flagship store.

At present, Liu Wenchao’s online sales involve multiple e-commerce platforms, mainly Taobao and Tmall. Online sales account for approximately 30%-40% of total sales, which is roughly the same as the general level in the industry. “You don’t want to underestimate this figure. Online sales are very profitable and can account for 70% of total profits.”
Liu Wenchao said that the original offline market is mostly old customers, but it is large but thin; while e-commerce is mainly retail, and the profit is much higher than offline. In addition, e-commerce integrates information technology with business activities to facilitate timely communication with customers, which helps reduce operating costs and expand profit margins.

The continuing downturn of the physical retail industry and the continuous warming of online shopping have made “touch network” an inevitable choice for physical retailers. In the way of “touching the net”, some small accomplishments have been made, some have gone out of the way, and some are brewing. How should the traditional retail industry touch the net? How to choose the right mode? Everything needs to wait and see.

The labor insurance industry is experiencing rapid development. It is still a question that we need to think about and solve for a long time in the future.

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