Hardware lock brand and channel significance highlighted

According to Luo Baihui, secretary-general of the International Die & Metal & Plastics Industry Suppliers Association, the annual output value of China's lock industry has reached more than 600 billion yuan***, of which exports accounted for more than half, lock companies should continue to enhance independent innovation capabilities, high-end manufacturing The ability, marketing ability and brand influence will push China to transform from a lock manufacturing giant to a manufacturing power.

According to incomplete statistics, by the end of 2012, China's lock industry has already achieved an annual production value of 60 billion yuan. China is already the world's largest lock-making country. In 2012, China's lock products were exported to 208 countries and regions, and the cumulative export value reached 5.229 billion US dollars. Small locks can generate 60 billion yuan, which benefits from industrial transformation and upgrading, modern high-tech applications, corporate brand management and market demand growth, high-tech transformation of traditional industries in the lock industry has achieved remarkable results, China's lock industry has formed a cover It is a combination of machinery, electronics, and biotechnology. It has thousands of varieties and spans a multidisciplinary, multi-industry, comprehensive industrial system. The average annual export growth rate of the lock industry has reached 31%, which is twice the average growth rate of the hardware industry.

At present, China's most important lock production base is concentrated in Zhejiang, Guangdong, Shandong and other places. The product has evolved from padlocks in the past to more than 8000 varieties and specifications in more than 100 series over 20 categories; from traditional single-leaf locks and double-leaf locks to ball-shaped door locks, handle locks, and inserts Door locks, electronic locks, magnetic card locks, IC card locks, car locks, motorcycle locks, fingerprint locks, digital locks, etc., and they are expanding toward the integration of mechanical and electrical integration, intelligence, and functional and decorative features. High, medium and low-end supporting product system.

With the rapid development of the housing industry and the automotive industry, the types of lock products have increased in recent years, and the grades and technological content have been increasing. For example, traffic locks such as automobile locks and special-purpose lock products are continuously innovating and changing with the development of upstream products; the application of electronic technology makes lock products not only limited to mechanical structures, but also toward electronic and intelligent development. The scope is rapidly developing from the original home locks to the intelligent management of residential quarters.

In recent years, transformation and upgrading have changed the way of development and have become the consensus of the lock industry. The lock-making industry has emerged a large number of large-scale enterprises with large scale and output value. At the same time as the rapid development of scale, China's lock companies have begun to pay attention to their brand building and independent innovation, advanced equipment is widely used, high-tech enters the lock manufacturing process, and high value-added, high-quality, high-performance products are also increasing Some large-scale lock enterprises have begun to enter the ranks of developing high-end smart locks and began to compete with international giants to explore and occupy the high-end market.

With the rapid growth of the demand for locks in China, a large number of imported locks have entered the Chinese market in recent years, especially high-end products, such as the United States, Italy, France and other countries, high-end brands occupy a considerable domestic market share, domestic competition, internationalization The pattern is becoming more apparent.

The future competition landscape will still be the brand, quality and channels. China's locks must accelerate the growth and expansion of the brand. Luo Baihui pointed out that from the current trends, the high-end locks market has great potential for development. China's lock companies must continuously enhance their independent innovation capabilities, high-end manufacturing capabilities, marketing capabilities and brand influence, and enhance their awareness of social responsibility through the production of world-class high-quality locks. Products have become international companies and brands respected by the world, improving the influence and competitiveness of China's locks, and thus promoting China's transformation from a lock manufacturing giant to a manufacturing powerhouse.