Tianjin hardware e-commerce 2.5 billion cake who will enjoy

With the rapid development of the Internet, e-commerce, as a networked emerging economic activity, has been recognized as the fastest-growing and most promising business model in the world today. Deutsche Bank released a report saying that China's personal consumer e-commerce market is expected to grow at a compound annual growth rate of 42% in the next five years. The total market size will reach 1.523 trillion yuan in 2014, accounting for 7.2% of total domestic retail sales. At the same time, China's Internet penetration rate will rise to 59.3%, and the total number of individual users will reach 812 million. In the future, the business attributes of the Internet will become stronger and stronger. Now the penetration rate of e-commerce is around 30%, which means that about 30% of Internet users will have e-commerce applications and behaviors.

The economic crisis has gradually receded, and the economy is ushered in a recovery phase. Under the current economic situation, it is also an opportunity for the development of e-commerce. Many SMEs are facing a period of transition and will always choose some new attempts. The low-cost advantage of e-commerce will become the first choice for SMEs. In addition to low cost, there is a fundamental difference between e-commerce and traditional commerce. It really subverts the original business model, completely simplifies the complicated communication channels between enterprises, and has a new business with high efficiency. The model, therefore, will be a new choice for SMEs in the current economic situation.

According to a report released by IDC, the world's largest analyst firm, on the socio-economic impact of e-commerce services, 53.84% of SMEs will receive a return of 163 yuan for every dollar invested in e-commerce. Such a high return on investment and the rapid development of the Internet have made enterprises more aware of e-commerce, and more companies have seen the value of e-commerce.

Tianjin is located at the core of the Bohai Economic Zone, connecting East China, North China and Northwest China, and neighboring Japan and South Korea. Tianjin Port is the most important logistics channel between China and the world. The large amount of materials in the “Three North” hinterland is distributed from here to the world. The unique location and transportation advantages make it the most important logistics center and economic center in the north. With the acceleration of the integration process of Beijing, Tianjin and Hebei, Tianjin's positioning as a modern industrial city has become clearer. More industrial enterprises will gather from Tianjin and Hebei to Tianjin, and at the same time, the increasingly mature business environment and relatively low operating costs will attract A large number of hardware manufacturers and traders have entered the market and become an important base for the distribution of hardware in the Bohai Rim region.

According to the analysis of authoritative organizations, the normal e-commerce investment costs of Chinese companies range from 15,000 to 30,000. We have a conservative estimate of Tianjin's hardware manufacturing enterprises to 100, each 30,000 yuan of e-commerce investment, then Tianjin hardware manufacturing e-commerce investment funds are not only 3 million, according to "1:163" and "53.84% The e-commerce return rate of the calculation, the hardware market share of Tianjin hardware manufacturing reached an astonishing 2.5 billion.

If e-commerce is a bright color in the global business system, and its high return on investment has attracted many SMEs to join, then in the next few years, e-commerce service providers who can really stick to these customers must be those who will As the company's best interests, the customer's interests are always guided by the value of the customer, and the company that the customer wants and the customer is anxious!

The tremendous development of e-commerce has made the B2B e-commerce model an important network marketing tool for hardware companies, and the improvement of hardware enterprises from business to management is huge. It is reported that in recent years, China's hardware industry has grown at a rate of 20% per year, with an annual output value of 400 billion yuan. Due to the openness and global characteristics of e-commerce, enterprises have more opportunities to obtain trade. SMEs in the industry may have the same information resources as large enterprises and improve the competitiveness of SMEs.

E-commerce will definitely expand its share of the business market in the next decade. Who can take the lead in capturing the largest share of the 2.5 billion market in Tianjin? The opportunity is in sight, but it is hard to avoid.

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