Hardware accessories bolt development brand management direction

After years of consecutive double-digit growth in China's bolts, the bolt industry experienced a negative growth in 2012, which was a year-on-year decrease of about 1.5%. The main reason was that the market demand was insufficient, especially after bolts suffered international anti-dumping, export sales decreased.

Advanced bolts are the basis of high-end machinery manufacturing, and their role can be described as "a two-pronged effort." The surface bolts only account for a few percent of the machinery industry. In essence, the added value it brings to key components and equipment is much higher.

Bolt market competition is fierce. Towards brand management for nearly ten years, China's bolts have attracted world attention. In the developed countries, they were surprised, but also allowed them to discover a new type of big market. Multinational companies sprinted into the market.

When domestic bolt companies suddenly felt that the market survived so hard, powerful competitors have blossomed.

In today's Chinese bolt market, some small and medium-sized bolt companies have manufactured large quantities of ordinary standard parts, which have not really brought core competitiveness to the company, but have been subject to changes in the conditions of raw materials and labor costs. From 4.8 to 6.8 low-strength, or 8.8 to 12.9 high-strength bolts, China's current bolt production technology level will be basically close to the world advanced level, mainly for ordinary standard parts and low, mid-level special, special-shaped bolts. Big and cheap.

Low-grade products flood the dominant market, and a small part of high-grade, high-precision, and high-strength bolts still needs to be imported. The ratio of the unit price of imported products to the unit price of exports is more than 6 times.

It can be seen that China's bolt industry is still a developing industry, "big but not strong," "fat but not strong," and the United States, Japan and South Korea, the gap between China's Taiwan region is relatively large, and the lack of technical services to solve the mechanical tight Solid solutions to achieve the digitization of products, design, manufacturing and management, and the greenization of products and manufacturing processes.

It is understood that the development of China's bolts has been increasingly pressured by resources and the environment. An important way to ease resource constraints is to develop green manufacturing.

The development of bolts will continue to move forward in the direction of brand management for a certain period of time to promote the development of bolt projects in all directions.

In terms of products, high-end products will accelerate the localization of quality R&D. From the entire process of design, manufacture, packaging, transportation, use, and end-of-life disposal, we must consider the least waste, the lowest emissions, the highest resource utilization, and environmental impact. The minimum, so that corporate efficiency and social benefits coordinated optimization.

In terms of circulation, it explores various value-added service models to bring value and benefits to customers. From the provision of a single set of bolts to the provision of mechanical fastening solutions, customized services, remote monitoring, etc., the proportion of services in the sales revenue of bolt manufacturers will gradually increase.

The reorganization of enterprises is a trend, and strategic alliances seek to develop the current industry in China's bolt industry is not a high degree of concentration, which seriously restricts the improvement of China's bolt competitiveness. The market opening over the years did not bring core technology.

China's growth in the field of bolt core technology lacks breakthroughs. At the same time, the survival space of low-grade products has been getting smaller and smaller. Foreign-funded companies with localization also have considerable cost advantages. Together with the advantages of technology brands, they have begun to move into the market space of the original independent brands.

In view of the above situation, restructuring and strategic alliance among enterprises are the major trends. China's bolt industry must comply with this trend and trend, strengthen strategic cooperation among enterprises, and increase the overall competitiveness of China's bolts.