In 2011, the international winds were surging, the global financial crisis was not scattered, the exchange rate was pressing hard, and raw materials continued to rise. The undercurrent of China's hardware is surging, the domestic sales battle is full of smoke, the capital operation is becoming more active, the local hardware industry is growing rapidly, and the hardware giant is gradually becoming clear. Luo Baihui, head of the International Association of Mould & Hardware Plastics Industry Suppliers, said that in the premise of the global financial market gradually improving, the total hardware export sales in 2011 gradually recovered, basically returning to the pre-World Financial Crisis level in 2008. At the same time, affected by the global economic crisis and the impact of domestic demand, in 2011, many export-oriented hardware companies fought in the domestic market, and the proportion of domestic sales of hardware enterprises was significantly enhanced compared with 2008 and 2009. According to incomplete statistics, before 2008, the proportion of export and domestic sales of many hardware companies reached 8:2 or even more. According to relevant statistics in the first half of 2011, the proportion of export and domestic sales of most hardware enterprises reached 5:5 or even 7:3. China's hardware undercurrent surges National Light Industry Tools Hardware Quality Supervision and Testing Shanghai Station, Shanghai Tool Hardware Product Quality Supervision and Inspection Station, Shanghai Tool Industry Research Institute Testing Center 2011 analysis report shows that in recent years due to the rapid development of manufacturing, China has Become the world's largest tool maker, with an annual export value of about $3 billion. There are nearly 10,000 tool hardware manufacturers, including only 3 listed companies and nearly 100 backbone manufacturers of various products. It is worth noting that tool hardware is a labor-intensive industry, and the quality of products is mixed. In some provinces, counterfeit products still appear on the market. In this regard, Luo Baihui suggested strengthening the standardization construction of the tool hardware industry, and standardizing and guiding the domestic tool hardware market and export trade is particularly important and urgent at this stage. According to customs statistics, in the first half of 2011, the total import and export of hardware industry reached US$34.38 billion, a year-on-year increase of 31.3%. Among them, the total export value was 26.396 billion US dollars, an increase of 33.2%; the total import value was 7.984 billion US dollars, an increase of 25.1%. There are 223 exporting countries and regions, and the top 5 countries and regions of export products are still in the following order: the United States, Japan, Germany, the United Kingdom, and Hong Kong. Among them, the export value of construction hardware products was 10.438 billion US dollars, an increase of 31.2%. At the same time, the annual import value of construction hardware products was 4.99 billion US dollars, an increase of 27.5%. The import of construction hardware accounts for nearly 50% of the total imports of hardware products, indicating that the domestic high-end market is still occupied by overseas brands. According to the National Bureau of Statistics, from January to June 2011, there were 8,603 enterprises above designated size in the hardware industry, and the total industrial output value increased by 26.01% year-on-year. The growth rate was much higher than that of the same period last year. Among them, the industrial decoration output value of the building decoration and plumbing pipe parts industry accounted for 17.79% of the whole industry in the first half of the year, ranking first. In the first ten months of 2011, the hardware industry showed a recovery growth, and the sales volume of the whole industry increased by 27% compared with the same period of last year. Among them, the gas appliance industry has the fastest growth rate, with a growth rate of 51.7%, stainless steel products 40%, locks 15.9%, stoves 12%, construction hardware and shower rooms 27%, kitchen equipment 15%, cooking cookers 25%. Construction hardware has maintained the average level of the whole industry, ranking third in the entire hardware industry. The rapid growth comes from the gradual transformation of the industry after the crisis. The industry continues to guide enterprises to learn to walk on two legs and continue to explore the domestic market. This positive action has achieved remarkable results, which has triggered a comprehensive rebound in the construction hardware industry. In particular, it showed explosive growth in domestic sales, achieving a high growth rate of 27% in the entire industry. Luo Baihui, head of the International Association of Mould & Hardware Plastics Industry Suppliers, said that with the recovery of the international economic situation, China's exports of hardware products have also seen a recovery. In 2011, China's exports of hardware products were both a rare opportunity and a difficult challenge. Opportunities: 1. The tariff rate concessions for export tariffs of hardware products will continue. Since January 1, 2011, China has further adjusted the import and export tariffs. In this tax rate adjustment, China began to implement with ASEAN, Chile, Pakistan, New Zealand and other countries. The agreed tax rate, the above-mentioned countries will also implement the corresponding agreed tax rate for China's commodities in 2011 according to relevant agreements. The implementation of the agreed tax rate will benefit a number of industries including import and export of hardware products. 2. The world economy continues to recover. In 2011, the world economy will continue to 'recover warm', the international market demand will continue, and the demand for emerging markets such as South Asia, Eastern Europe, Russia, and the Middle East will grow rapidly, while the traditional hardware products are exported to the EU and the United States. The local enterprises in the market have not yet fully recovered, and China's hardware products enterprises are expected to expand their export share. Challenges: 1. The cost of raw materials for hardware products has risen. Recently, raw materials in the hardware industry have seen obvious rises or rising expectations: copper prices have soared since last year; long-term iron ore negotiations are likely to lead to 'crazy stones'. As a result, steel prices have skyrocketed; aluminum, zinc and various non-ferrous metals also have strong price expectations; oil prices such as oil are also rising. The overall increase in raw materials will significantly increase the cost pressure on hardware companies, leading to This little profit margin is further compressed. 2. The shortage of labor demand in hardware products enterprises The gap in employment demand started in early 2011 has continued until the end of the year, and it is still possible to continue in 2011. Various provinces and cities have adjusted the minimum wage standards one after another, resulting in higher wages for employees of hardware products enterprises. Even so, some companies still can't keep people, and employee turnover is more common. 3. Renminbi appreciation and inflation have greatly increased the pressure on export of hardware products. Recently, the RMB has suffered tremendous pressure to appreciate, resulting in a decrease in the competitiveness of export hardware products in the international market. Many foreign trade personnel of hardware products report that the company is not allowed to accept long orders, especially long-term orders exported to Europe and the United States, emphasizing more short-term orders, because the company is worried about the losses caused by exchange rate settlement and the reduction of profit margin. In the long run, the survival of hardware production enterprises will be severely challenged. The five major transformation directions of the hardware industry plan The 12th Five-Year Plan has higher requirements on the basis of the 11th Five-Year Plan. In recent years, the state has proposed to transform the industry into a low-carbon environment, but how to change it specifically requires the industry and enterprises to conduct in-depth thinking and deep-seated changes in light of their own conditions. Transformation is not a change, not from the current production area to other production areas. In fact, the core of industrial transformation is upgrading, moving from the current situation to a higher-level industrial model. In recent times, according to the completion status of the 11th Five-Year Plan and the trend of the 12th Five-Year Plan and the requirements of the state's industrial policy development and industry characteristics, the Association has extracted five key points of the 12th Five-Year Plan. This is the next five years. The main direction of hardware industry planning and upgrading. The first is the transition from extensive to intensive. In the 15 years of development of the Ninth Five-Year, Five-Year, and Eleventh Five-Year Plan, the manufacturing industry across the country has basically taken an extensive development path, including the hardware industry. However, at that time, private enterprises had just started, and they were in the early stage of primitive accumulation. At the beginning, there must be a blind pursuit of profit maximization. High pollution, low levels, repeated labor, low-end products, and high-end products have been the drawbacks. With the growth of business and industry. At that time, the pursuit of one-sidedness in digital growth caused a waste of resources and environmental damage. This not only had a negative impact on the industry but on the whole society. Nowadays, with the development and progress of society, this growth model has already taken place. At the end. Luo Baihui, head of the International Association of Mould & Hardware Plastics Industry Suppliers, said that the core of the extensive transformation to intensive development is to improve product processing capabilities, improve manufacturing equipment and processes, and achieve product quality that can compete with foreign products. In fact, many OEM companies currently have poor product quality, but because there is no brand and no sales channels, they are passive in the market. In the international market, Chinese products are also endlessly encountering trade frictions and anti-dumping. Therefore, improving quality, creating their own brands, channels, and independent innovation capabilities has become a top priority, and the transition from extensive to intensive is imminent. The second transformation is from labor-intensive industries to technology-intensive industries. The faucet industrial design competition announced at the China International Hardware Show in September this year started with industrial design and guided the increase of technical content and added value. As far as the current situation is concerned, there are many varieties of architectural hardware products, each with its own characteristics, and it is necessary to move towards technology intensiveness, and there is still much room for improvement. In the case that international high-end products continue to enter the domestic market, it will be difficult to improve the technical content in the future market. At present, the environment at home and abroad has undergone a very big change. Enterprises are facing the pressure of technological upgrading, the dependence on foreign countries is too high, and the pressure on trade friction is increasing. Therefore, it is proposed to increase from labor-intensive to technology-intensive and to the future development of the industry. Very necessary.
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