Milan exhibition is divided into three stages by economic factors
Che Yanchong introduced that he divided the development of the Inter Milan Furniture Fair into three stages. Due to changes in the world economic environment, various brands have been constantly changing at the Milan Fair.
The most exciting period was from 2006 to 2008. The first is due to the new site of the Milan Furniture Fair, and the second is just in time for the better economic conditions in Italy. After the world financial crisis swept through, the exhibition status of the 2009 Milan exhibition began to decline.
From 2009 to 2010, it was the second stage that Che Yanchong believed. Although there was a strong sense of crisis at this stage, there were also many deep-seated opportunities. The third stage is from 2011 to the present. Why is this so? Che Yanchong believes that "the real blow to Italy is not the financial crisis, but the European debt crisis following the financial crisis in 2010."
Che Yanchong took this year's Cabinet Show as an example. Many Italian brands have disappeared, including Germany's big cabinet brands. It can be seen that the entire European economy is not at its best. However, the design and development of products at the Milan exhibition still have unlimited potential. "Although there was a financial crisis around 2008, the design and development of 2008 was still very successful, including the European debt crisis."
Three types of businesses will "stay"
The adjustment of the European debt crisis to the furniture exhibition, location change, design development, etc. at the Milan show seems to be pessimistic in some aspects, but optimistic in some aspects, because the elimination is the update. It will promote the design and development of Milan Exhibition. But what brand can survive? Che Yanchong found that one was a luxury line, or a high-end handmade company. "Like a brand that hasn't participated in 12 years, this year it's" killed "and came back." Because of the "irreplaceability" of "manuality".
In addition, companies that do "scale" survive very well. This is another extreme.
Che Yanchong introduced to a British designer, his own brand also entered the exhibition, once in 2006 or 2007, was in a corner behind Hall 10, but this year it grabbed Hall 20 most One of good location.
In addition to high-end handicrafts and large-scale enterprises will stay, designer brands will also become popular in the crisis.
Chinese enterprises should focus on grade design from product stage to commodity stage
Through the above analysis, if Chinese brands become popular? Che Yanchong believes that "brand and quality are two different things. China is in the stage of brand accumulation, not quality." He mentioned that Chinese companies have already surpassed many international brands in terms of "scale", but Chinese companies have few "tasteful designs".
In addition, Che Yanchong believes that Chinese original design has developed very well in the past four or five years, but original design faces another problem, that is, many things only stay at the product stage, not the commodity stage. "A designer has done a work to transform it into a product, into a commodity, and then the commodity goes to the store to become a consumer product, which requires a long accumulation," said Che Yanchong.
Taking "China's Good Voice" as an example, Che Yanchong believes that China really does not lack good voices, but lacks to become a platform for Uranus superstars. "Now the best product sold globally is the design of Hong Kong, why China will not produce such a platform."
The Chinese design proposition at the Milan peripheral exhibition is too mysterious and should be considered to be close to the needs of the Chinese people.
"Most of the design naming problems in China are very mysterious and look very cultural. Sometimes we need to consider the product needs from the perspective of consumers," said Che Yanchong.
"The design needs to be updated. This development direction casts Italy towards a unilateral bridge. The Milan exhibition has to be new every year. Even in the end, even Italy itself is stimulating to become nihilism. Why? Because there is nothing new in the Milan exhibition. To us, just like opium, we may not go to the Milan exhibition, his unilateral road has a bigger problem. "
However, the Chinese market and the Italian market are different. The Chinese market first faces domestic demand. Most Italian companies are mainly export-oriented, so Italy will have many luxury brands.
What thoughts did the Chinese go to Italy? This year's Cabinet Show takes two directions, one takes pure logs, and the other is paint-free products. The prevention of logs is very good. Among them, a few companies are in the low-end, Che Yanchong believes that "the more such there is the more market." In the end, he said that back to reality, Chinese companies should focus on design and "have it at every level." China's future design is not only for the Chinese rich, but if China's design is promoted, it should also be designed for the poor and rural areas in the future.
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