The diversity of wallpapers and the uniqueness of people no longer strive for the best wall, casts the development direction and development prospects of wallpapers. Due to the special nature of the wallpaper, the decoration color and style of the wallpaper become the keynote of the entire family, and the diversification of the wallpaper is completely in line with the principle of “light decoration and heavy decoration†in the home decoration, and is deeply loved by the consumers. In recent years, people's demands for home improvement have become increasingly fashionable. Wallpaper has been highly praised by many young people. However, due to the lack of relevant laws and regulations and industry self-discipline, the wallpaper industry has a variety of phenomena. How to face the development of the wallpaper industry and grasp the right development direction is what every wallpaper manufacturer should know.
Current situation: The development of the wallpaper industry has gradually become more internationalized. Multi-channel and multi-modal marketing methods occupy the industry The first group of wallpaper brands are aware of the development potential of the industry, unite together to cultivate the market, and influence the domestic consumption atmosphere through the introduction of international decoration styles. The temple's wallpaper has an important position in the home furnishing market, and it has launched a strategic offensive against traditional paints and wall paints in an effort to win the hegemony of Chinese wall decoration materials.
Defects: The awareness of wallpaper brand awareness is low, and the use of low-level wallpaper in the interior decoration of our country is only 5%. In Europe, the United States, Japan, and Korea, the wallpaper usage rate is more than 50%. The potential of China's wallpaper market is very impressive. Faced with such development status, why is the usage rate of wallpapers in China so low? Industry experts pointed out: “Some irregularities have caused consumers to abandon their wallpapers when choosing wall decoration materials, instead choosing latex paints and emerging liquid wallpapers, etc. The entire wallpaper industry can only do big things with self-discipline. Strong."
Because the threshold of operating wallpaper is not high, many businesses have little awareness of wallpaper brand sales. At present, the wallpaper industry is in a period of rapid development in China. Although the products have been significantly improved in terms of environmental protection and quality, the lack of a service system has become an obstacle to the development of the entire industry. The chaos of market management, product chaos, price chaos, and service chaos, especially price chaos are the most significant.
There is no strict normative standard Another big problem currently affecting the wallpaper into the family is the price black hole. The same product has a price of $500 and the other is 700. Consumers cannot figure out how much this item is worth. This unstable price and opacity largely affect the trust of the wallpaper in the consumer's purchase process. This distrust leads to the loss of potential customers in the wallpaper market. Only by defining the industry price system, regulating the distribution channels of manufacturers and distributors is the key to solving the price issue. In addition, it is necessary to unify business standards, reshape the image of the industry, uniform and transparent retail prices, uniform service standards in sales, and establish a good reputation in the industry.
Forecast: The wallpaper industry market prospects in 2011 first improved the quality and quality of wallpapers. The pursuit of wallpapers by consumers has been gradually recognized from the previous years' non-recognition. For example, such things as non-woven paper and plain paper, the substrate was considered to be too expensive and costly for a few years. However, from the perspective of these two years, consumers have gradually begun to pay attention to environmental protection and are more willing to choose this. The type of product is also more concerned with its durability. Therefore, with the changes in the focus, the trend of wallpaper is also a qualitative leap, the pursuit of "fashion, environmental protection, high quality" brand claims
Current situation: The development of the wallpaper industry has gradually become more internationalized. Multi-channel and multi-modal marketing methods occupy the industry The first group of wallpaper brands are aware of the development potential of the industry, unite together to cultivate the market, and influence the domestic consumption atmosphere through the introduction of international decoration styles. The temple's wallpaper has an important position in the home furnishing market, and it has launched a strategic offensive against traditional paints and wall paints in an effort to win the hegemony of Chinese wall decoration materials.
Defects: The awareness of wallpaper brand awareness is low, and the use of low-level wallpaper in the interior decoration of our country is only 5%. In Europe, the United States, Japan, and Korea, the wallpaper usage rate is more than 50%. The potential of China's wallpaper market is very impressive. Faced with such development status, why is the usage rate of wallpapers in China so low? Industry experts pointed out: “Some irregularities have caused consumers to abandon their wallpapers when choosing wall decoration materials, instead choosing latex paints and emerging liquid wallpapers, etc. The entire wallpaper industry can only do big things with self-discipline. Strong."
Because the threshold of operating wallpaper is not high, many businesses have little awareness of wallpaper brand sales. At present, the wallpaper industry is in a period of rapid development in China. Although the products have been significantly improved in terms of environmental protection and quality, the lack of a service system has become an obstacle to the development of the entire industry. The chaos of market management, product chaos, price chaos, and service chaos, especially price chaos are the most significant.
There is no strict normative standard Another big problem currently affecting the wallpaper into the family is the price black hole. The same product has a price of $500 and the other is 700. Consumers cannot figure out how much this item is worth. This unstable price and opacity largely affect the trust of the wallpaper in the consumer's purchase process. This distrust leads to the loss of potential customers in the wallpaper market. Only by defining the industry price system, regulating the distribution channels of manufacturers and distributors is the key to solving the price issue. In addition, it is necessary to unify business standards, reshape the image of the industry, uniform and transparent retail prices, uniform service standards in sales, and establish a good reputation in the industry.
Forecast: The wallpaper industry market prospects in 2011 first improved the quality and quality of wallpapers. The pursuit of wallpapers by consumers has been gradually recognized from the previous years' non-recognition. For example, such things as non-woven paper and plain paper, the substrate was considered to be too expensive and costly for a few years. However, from the perspective of these two years, consumers have gradually begun to pay attention to environmental protection and are more willing to choose this. The type of product is also more concerned with its durability. Therefore, with the changes in the focus, the trend of wallpaper is also a qualitative leap, the pursuit of "fashion, environmental protection, high quality" brand claims
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