With the continuous development and improvement of society, ceramic sanitary ware has become one of the indispensable home building materials in decoration. However, China's ceramic sanitary ware industry has developed rapidly in recent years, and the phenomenon that the industrial growth rate exceeds the purchasing power of people has emerged. China builds about 7 million urban housing units every year, and farmers build about 9 million housing units every year. If urban housing is calculated as 2 toilets per set and farmers build houses as 2 toilets per household, China ’s annual market demand for toilets should be 32 million.
Unreasonable policies in 2011 made the ceramic market even worse. However, according to the survey of industrial bases, the annual output of ceramic flush toilets in China has exceeded 120 million, the actual output is more than 65 million, and the export is about 30 million. With 32 million calculated, the annual inventory of Chinese manufacturers is 3 million, and the excess capacity of the industry will reach 60 million. This is also the fundamental reason why the profits of the sanitary ware industry are getting thinner.
Unreasonable production of real estate regulation and control ceramic sanitary ware
So far, Kaiping, Chaozhou, Changge, Henan, Xiaoshan, Jiaxing, Wenzhou, Taizhou, Ningbo, Zhejiang, Nan'an, Xiamen, Fuzhou, and other places are still developing their sanitary industry bases to further expand production. It is estimated that in the next three years, domestic sanitary ware production capacity will continue to grow at a rate of more than 10%. The export volume of Chinese sanitary ware products has dropped by an average of more than 12% each year. China ’s real estate industry will decline by more than 15% each year due to macro-control This means that the phenomenon of overcapacity in China's bathroom industry will intensify, the living environment of bathroom companies will deteriorate, and the competition between production areas will become more intense.
Unreasonable policies in 2011 made the ceramic market worse
Judging from the current profitability of domestic sanitary ware companies, the profits of manufacturing companies are between 8-25%. These so-called profits are still in exchange for the damage to the health of employees, the deduction of employee benefits, violation of laws and regulations, and sacrifice of the environment. The source of this wealth is undoubtedly guilty and bloody. If the work is done according to law in terms of employment, product sales, tax payment, environmental protection, etc., the cost of the enterprise must increase by at least 25-35% on the original basis. That is to say, as long as enterprises operate according to law, they are almost unprofitable, and even the more products they produce, the more they lose.
The way out: change production mode, technological innovation, local governments should not be "spoilers"
If the majority of sanitary ware enterprises wish to withdraw from the swamp, the price is that they must have their own brand, stay away from commercial bribery, pay attention to environmental protection, use labor according to law, and increase investment in technological innovation. As a local government that wants to make a big industry, while paying attention to GDP, it should pay as much attention to the living environment of the sanitary industry as possible, try not to spread salt on the bleeding wounds of the industry, and engage in some "political achievements that harm the industry and the offspring. "Project", strive to be a peace messenger to resolve the contradiction between supply and demand in the market, and never be a "spoiler" in the industry because of a whim.
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