The 2011 Beijing property market, which was originally expected by many people, fell into a trough again due to the clang of a certain house-restricting policy in Beijing. The property market saw a rapid decline in sales, and waves of wait and see swept through Beijing again. However, the home furnishing market has not been affected by the “quick freezing†of the property market, showing a trend of rising demand after the Spring Festival.
--The property market forced landing home set sail
After the implementation started on January 17, the property market in Beijing quickly fell, and the market reflected it immediately. The week after the New Deal, the total number of Beijing commercial housing net signings was more than 700 sets, compared with the more than 5,000 sets in the week before the implementation of the New Deal, the transaction volume fell by nearly 90%.
Does the haze of the property market also make the home market slump? The author went to the Red Star Macalline, IKEA and other stores to conduct field visits on February 26 and found that the passenger traffic is still considerable, and the expected deserted scene did not appear.
In an interview with the author, Zhu Wu, chairman of Beijing Jiabohui Exhibition Co., Ltd., believes that the spring home market has a good start. It is still reasonable: due to the cyclical nature of the property market transaction, many newly-built commercial houses signed last year will be handed over after the festival. In addition, before the New Deal, massive second-hand housing has also been handed over within the contract period, and the urgent demand for home improvement has begun to rise.
-The impact of diversified property market is limited
The home furnishing industry bluntly stated that, based on the improvement of Beijing residents' awareness of home furnishing brands, the demand for quality life improvement is still urgent, and this is not limited to new home buyers, so high-quality home furnishing brands still have no worries.
The person in charge of the Kebao Group said that this year's home market still has more potential and is actively preparing to participate in the Beijing Home Furnishing and Building Materials Expo, which will open on March 18th and join hands with the Kebao Group to invite the famous actor Hai Qing (authorization procedure) to do it at the home fair. Product promotion, zero distance to provide consumers with quality services, super-desirable preferential activities,
--Home Expo: Helping to heat up quality homes
According to the organizers of the 6th Beijing Home Expo, as a super-large interactive platform for Beijing's home furnishing and building materials industry, it is currently involved in well-known brand enterprises. Among them, there are more than 500 building materials enterprises such as European cabinets, Qumei furniture, Tata wooden doors, new Zhongyuan ceramics, wave whale bathrooms, Futari flooring, Dongyi Risheng, Yefeng, Yuanzhou, Kuoda, Shichuang In conjunction with more than 20 capital home improvement giants in Beijing, Lee repays consumers in Beijing.
Many well-known brands at the home fair will be discounted greatly, and the discount rate will hit a new high. Through the unique terminal marketing service-type exhibition model of the home fair, direct communication between consumers and manufacturers will be achieved, and the purchase price will be directly discounted.
Just as the theme of this year's home fair is "branded home furnishing and tasteful life", at the moment when the internationalization of consumers' home furnishing in Beijing changes, the property market is no longer an influential factor in the home furnishing market. Has arrived.
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