Our reporter Hu Min
Yang Ying stood proudly on the podium, using "Pepper and Salt" Putonghua to introduce his latest work to a audience of hundreds of audiences-a two-minute promotional video of Shuangfeng's private image.
The promotional video is not exquisite, but in Yang Ying's opinion, it is enough to show off. After all, this is the first time Shuangfeng has "made a big price" and invited an "ambassador" from a well-known host in China. Wang Xuemao, president of the Sichuan Furniture Chamber of Commerce, then said: "Sichuan furniture companies have learned to use the image propaganda to open the market."
This scene happened at the Forum on Cooperation and Development of Home Furnishing Industry held in Xi'an on 25-26. At the meeting, the home furnishing industry in Sichuan, Shaanxi and Chongqing jointly issued a "Declaration of Origin", saying that they will jointly build a cooperation platform to promote home furnishing enterprises from "competition to competition", from "manufacturing to creation", "from basin Highlands ".
Wang Xuemao, the founder of "Bayi Furniture City", a leading figure in Sichuan furniture industry. With the expansion of Bayi Furniture City, Sichuan's furniture industry is also growing-from an annual output value of less than 2 billion yuan a decade ago to more than 30 billion yuan in 2008. Sichuan has thus become the third largest domestic furniture industry province following Guangdong and Zhejiang.
After becoming larger, Sichuan furniture is no longer satisfied with the partial settlement of the basin. However, the road to go out is obviously covered with thorns. Li Jihe, chairman of Pearl International, the largest home furnishing store in Shaanxi, remembers what happened six years ago. At that time, due to the small consumer market in Xi'an, some coastal furniture brands were reluctant to settle in. They finally decided to come. When they heard that Sichuan furniture companies were coming, they collectively withdrew. "At that time, Sichuan furniture plagiarism became popular, and the reputation in the country was extremely poor." Li Jihe and Wang Xuemao said in unison, "price war", "poor reputation" and "plagiarism" were the keywords of Sichuan furniture.
The first thing after Wang Xuemao became president of the Sichuan Furniture Chamber of Commerce was to integrate the Sichuan brand. In Beijing, Guangdong, and Jiangsu, the three largest home and business capitals, Sichuan Furniture collectively settles in the unified "Sichuan Pavilion." "No one is willing to stay with us, we will hold ourselves together." The efforts have not been in vain. The output value of the Sichuan furniture industry has increased at an average annual rate of more than 20%, and the market development, especially the second and third level market development. Achievements have made peers from other provinces stand out.
In Li Jihe's "Pearl International", Sichuan Furniture accounted for 46% of the stores and created 43% of the output value.
In 2009, 65-year-old Li Jihe began his biggest investment in life: spending 3 billion yuan to build the current Chinese furniture and building materials industry city in Xi'an, China Origin New City. "Origin" means the beginning of everything.
At this time, Wang Xuemao is also undergoing a major change in his career: leading the transformation of the Sichuan furniture industry from "Made in Sichuan" to "Created in Sichuan", that is, to promote the overall upgrade of the entire industry in process design, management, and marketing.
In order to attract the difficult brothers and brothers “passing through the customs†6 years ago, Li Jihe ’s conditions are very attractive: Sichuan furniture can have a 52,000-square-meter “Sichuan Pavilion†in the “origin†new city in the future—this is Sichuan so far The largest store owned by the furniture industry outside the province.
Sichuan furniture has a good show. Wang Xuemao revealed that under the favorable conditions of the Tianshui-Guanzhong Economic Zone planning just passed by the State Council, Sichuan Furniture is likely to get another piece of soup, that is, to directly establish a production base. He envisaged that once Sichuan furniture completes production and marketing coverage in this area, Sichuan furniture industry is likely to use the Shaanxi logistics network to achieve expansion in the northwest and even Eurasia.
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