China is an ancient country in the production of ceramics. It is also the world’s largest producer and exporter of ceramics, and has made tremendous contributions to the development of the world’s ceramic industry. In the past 2011, the Chinese ceramics industry continued to draw on advanced technology equipment and design concepts from European ceramic powerhouses, while strengthening self-innovation, and achieved good results in the application of new technologies and product development.
However, the Chinese ceramics industry in 2011 was full of many unstable factors, among which the national macro-control policy and the European anti-dumping sanctions imposed on Chinese ceramics had a greater impact on the ceramic industry, while the exchange rate rise and inflation increased. The days of ceramic companies are very difficult. Despite this, most ceramic companies still achieved a steady increase in production and sales. Overall, the development of China's ceramic industry in 2011 was relatively stable.
Ceramics production capacity continues to grow In recent years, China's ceramic production areas have mushroomed and ceramics production capacity has increased dramatically. According to the latest data from relevant agencies, at present, there are 3,275 ceramic tile production lines in China with an annual production capacity of more than 10 billion square meters. The provinces with the largest scale of production lines are Guangdong, Shandong and Fujian. China continues to maintain its position as the world’s largest producer of ceramics, the first ceramic tile for per capita consumption, and the largest ceramic exporter.
According to data from the National Bureau of Statistics, as of November 2011, the national ceramic tile production volume reached 8 billion square meters, an increase of 14.9% year-on-year, sales of more than 300 billion yuan, an increase of 31%; ceramic tile exports exceeded 900 million square meters, year-on-year Increased by 16%. China produced 18.2 million pieces of sanitary ceramics, a year-on-year increase of 42.20%. Among them, 30.71 million square meters of ceramic tile production, an increase of 2.06%. The output of Chinese ytterbium tiles reached 260 million square meters, an increase of 22.10% over the same period of last year. Among them, the output of Fujian tiled tiles reached 210 million square meters, a year-on-year increase of 37.68%, accounting for 82.70% of the country's total output.
In sanitary ceramics, from January to November 2011, the output of sanitary ceramics in China reached 180 million, an increase of 17.17% year-on-year. From the perspective of the output of all provinces and cities, the first three provinces of sanitary ceramics production in the country in the first 11 months of 2011 were Henan, Guangdong, and Hebei, accounting for 45.20%, 16.53%, and 12.07% of the total output respectively.
The situation at home and abroad is not conducive to the development of the ceramic industry. Since 2010, China's real estate market has encountered a series of policy controls. Since then, real estate policies have become more stringent. The proportion of mortgages and interest rates for second-home mortgages have been raised, and more than three sets of mortgages have been fully suspended... Ceramics As the upstream industry of the real estate industry, the industry has also been greatly affected by real estate policies. In 2011, transactions in the property markets across the country were bleak, and ceramic products also lost their use. The major production areas in the country have experienced a phenomenon of suspension of production, and the company’s inventory is relatively serious.
*** Exchange rates continued to rise in 2011, and the exchange rate of the US dollar against *** broke through the 6.6 and 6.5 mark. The continuous appreciation of *** has greatly affected domestic export business, and the ceramic industry has also been affected. In addition, due to inflation and economic overheating, China’s prices have skyrocketed, resulting in a rapid increase in ceramic raw material prices, fuel prices, and transportation costs.
In terms of the international situation, on September 15, 2011, the European Union's final anti-dumping ruling on Chinese tiles was formally introduced. The final decision is that the domestic European ceramics companies' export tax rates ranged from 26.3% to 69.7%, but only individual companies enjoyed a low tariff rate of 26.3%. Most companies implement an intermediate tax rate of 30.6%, and some enterprises are set at a high tariff rate of 69.7%. This is undoubtedly sentenced to death for most Chinese ceramics enterprises that have exported to the European Union. In 2011, the number of Chinese ceramic products exported to the European Union also fell sharply. At the same time, South America, East Asia and other countries began anti-dumping against Chinese tiles, which made Chinese ceramic companies' export road full of thorns.
Low-carbon and environmental protection is the only way to go Along with the economic and social development, the concept of low-carbon and environmental protection has become more and more popular. The great practice of China’s reform and opening up also fully demonstrates that the old roads that pollute and govern afterwards are doomed to failure. We must not sacrifice the cost of resources and environment in exchange for temporary development of the economy. We must take the path of building a resource-conserving, environment-friendly society. To achieve economic, social and ecological coordination and sustainable development. Low carbon and environmental protection are the only way to achieve long-term development. In recent years, the transformation of Foshan Ceramics from the “factory economy†to the “headquarters economy†is a good example. In 2012, the country will continue to increase its supervision of high consumption and high pollution. For the ceramics industry, energy-saving and emission-reduction work has a long way to go. Ceramic companies must pay great attention to thinking and concretely implement the actions. Facing the challenge directly, we have been catching up and we have been fully advancing the development of energy-saving and emission-reduction work, creating low-carbon economy, low-carbon products, and low-carbon companies, and accelerating the development of a “low-carbon†economy in an all-round way.
Resource protection is the way to survive Economic development must be based on the carrying capacity of resources and environment. Ceramic raw materials, especially high-grade raw materials, will eventually become exhausted and exhausted as a non-renewable resource, and extensive production methods that rely on increased input and expansion of resources will accelerate the consumption of ceramic resources. Especially in the current situation where domestic high-quality ceramic materials such as kaolin from Jingde have dried up, the development mode of intensive ceramics with low consumption of resources will increasingly attract the attention and attention of all parties, which will make it possible for the future. Therefore, strengthening resource protection, creating resource-conserving enterprises, and taking a new road to modern industrialization have become ceramic development trends. This is not only the country's industrial policy, but also very much in line with the reality of the ceramic industry, and it is also the way for the ceramic industry to survive.
Brand building is the era of the establishment of enterprises and the world is now entering the era of brand competition. China's ceramic industry's market competition is mainly represented by the competition between brands. Therefore, companies must enhance brand awareness, closely integrate with the company's reality, formulate a brand development strategy, establish goals for different stages of planning and feasibility of implementation steps, do a good job of brand cultivation, striving for a ceramic brand. Enterprises should regard improving the quality of products as the foundation of brand development and the life of the enterprise, as the survival and development of the enterprise, and the objective of setting up the enterprise, so that the enterprise is in an invincible position in the competition.
Independent innovation is the driving force for development Since ancient times, Chinese ceramics have had a tradition of independent innovation. The ancient name kiln porcelain is proof. In today's fierce competition, ceramic companies must survive and develop. They must focus on the independent innovation of enterprises, adopt new technologies, new processes, and new materials extensively, continuously improve product design, accelerate technological transformation, absorb advanced technologies, and develop new products. In particular, we must focus on the research and innovation of products with high added value so that people have no me and people have me. As we all know, the value of ceramics is mainly reflected in its design, production process and the added value of the brand. Simple repetitive processing and rough imitation are doomed to stand at the bottom of industrial development, and the integration of well-designed and elaborate products can get rid of the vicious circle of traditional ceramic low-cost competition, improve profitability, and seize the commanding heights of the ceramic industry. Independent innovation will be a strong driving force for enterprise development.
However, the Chinese ceramics industry in 2011 was full of many unstable factors, among which the national macro-control policy and the European anti-dumping sanctions imposed on Chinese ceramics had a greater impact on the ceramic industry, while the exchange rate rise and inflation increased. The days of ceramic companies are very difficult. Despite this, most ceramic companies still achieved a steady increase in production and sales. Overall, the development of China's ceramic industry in 2011 was relatively stable.
Ceramics production capacity continues to grow In recent years, China's ceramic production areas have mushroomed and ceramics production capacity has increased dramatically. According to the latest data from relevant agencies, at present, there are 3,275 ceramic tile production lines in China with an annual production capacity of more than 10 billion square meters. The provinces with the largest scale of production lines are Guangdong, Shandong and Fujian. China continues to maintain its position as the world’s largest producer of ceramics, the first ceramic tile for per capita consumption, and the largest ceramic exporter.
According to data from the National Bureau of Statistics, as of November 2011, the national ceramic tile production volume reached 8 billion square meters, an increase of 14.9% year-on-year, sales of more than 300 billion yuan, an increase of 31%; ceramic tile exports exceeded 900 million square meters, year-on-year Increased by 16%. China produced 18.2 million pieces of sanitary ceramics, a year-on-year increase of 42.20%. Among them, 30.71 million square meters of ceramic tile production, an increase of 2.06%. The output of Chinese ytterbium tiles reached 260 million square meters, an increase of 22.10% over the same period of last year. Among them, the output of Fujian tiled tiles reached 210 million square meters, a year-on-year increase of 37.68%, accounting for 82.70% of the country's total output.
In sanitary ceramics, from January to November 2011, the output of sanitary ceramics in China reached 180 million, an increase of 17.17% year-on-year. From the perspective of the output of all provinces and cities, the first three provinces of sanitary ceramics production in the country in the first 11 months of 2011 were Henan, Guangdong, and Hebei, accounting for 45.20%, 16.53%, and 12.07% of the total output respectively.
The situation at home and abroad is not conducive to the development of the ceramic industry. Since 2010, China's real estate market has encountered a series of policy controls. Since then, real estate policies have become more stringent. The proportion of mortgages and interest rates for second-home mortgages have been raised, and more than three sets of mortgages have been fully suspended... Ceramics As the upstream industry of the real estate industry, the industry has also been greatly affected by real estate policies. In 2011, transactions in the property markets across the country were bleak, and ceramic products also lost their use. The major production areas in the country have experienced a phenomenon of suspension of production, and the company’s inventory is relatively serious.
*** Exchange rates continued to rise in 2011, and the exchange rate of the US dollar against *** broke through the 6.6 and 6.5 mark. The continuous appreciation of *** has greatly affected domestic export business, and the ceramic industry has also been affected. In addition, due to inflation and economic overheating, China’s prices have skyrocketed, resulting in a rapid increase in ceramic raw material prices, fuel prices, and transportation costs.
In terms of the international situation, on September 15, 2011, the European Union's final anti-dumping ruling on Chinese tiles was formally introduced. The final decision is that the domestic European ceramics companies' export tax rates ranged from 26.3% to 69.7%, but only individual companies enjoyed a low tariff rate of 26.3%. Most companies implement an intermediate tax rate of 30.6%, and some enterprises are set at a high tariff rate of 69.7%. This is undoubtedly sentenced to death for most Chinese ceramics enterprises that have exported to the European Union. In 2011, the number of Chinese ceramic products exported to the European Union also fell sharply. At the same time, South America, East Asia and other countries began anti-dumping against Chinese tiles, which made Chinese ceramic companies' export road full of thorns.
Low-carbon and environmental protection is the only way to go Along with the economic and social development, the concept of low-carbon and environmental protection has become more and more popular. The great practice of China’s reform and opening up also fully demonstrates that the old roads that pollute and govern afterwards are doomed to failure. We must not sacrifice the cost of resources and environment in exchange for temporary development of the economy. We must take the path of building a resource-conserving, environment-friendly society. To achieve economic, social and ecological coordination and sustainable development. Low carbon and environmental protection are the only way to achieve long-term development. In recent years, the transformation of Foshan Ceramics from the “factory economy†to the “headquarters economy†is a good example. In 2012, the country will continue to increase its supervision of high consumption and high pollution. For the ceramics industry, energy-saving and emission-reduction work has a long way to go. Ceramic companies must pay great attention to thinking and concretely implement the actions. Facing the challenge directly, we have been catching up and we have been fully advancing the development of energy-saving and emission-reduction work, creating low-carbon economy, low-carbon products, and low-carbon companies, and accelerating the development of a “low-carbon†economy in an all-round way.
Resource protection is the way to survive Economic development must be based on the carrying capacity of resources and environment. Ceramic raw materials, especially high-grade raw materials, will eventually become exhausted and exhausted as a non-renewable resource, and extensive production methods that rely on increased input and expansion of resources will accelerate the consumption of ceramic resources. Especially in the current situation where domestic high-quality ceramic materials such as kaolin from Jingde have dried up, the development mode of intensive ceramics with low consumption of resources will increasingly attract the attention and attention of all parties, which will make it possible for the future. Therefore, strengthening resource protection, creating resource-conserving enterprises, and taking a new road to modern industrialization have become ceramic development trends. This is not only the country's industrial policy, but also very much in line with the reality of the ceramic industry, and it is also the way for the ceramic industry to survive.
Brand building is the era of the establishment of enterprises and the world is now entering the era of brand competition. China's ceramic industry's market competition is mainly represented by the competition between brands. Therefore, companies must enhance brand awareness, closely integrate with the company's reality, formulate a brand development strategy, establish goals for different stages of planning and feasibility of implementation steps, do a good job of brand cultivation, striving for a ceramic brand. Enterprises should regard improving the quality of products as the foundation of brand development and the life of the enterprise, as the survival and development of the enterprise, and the objective of setting up the enterprise, so that the enterprise is in an invincible position in the competition.
Independent innovation is the driving force for development Since ancient times, Chinese ceramics have had a tradition of independent innovation. The ancient name kiln porcelain is proof. In today's fierce competition, ceramic companies must survive and develop. They must focus on the independent innovation of enterprises, adopt new technologies, new processes, and new materials extensively, continuously improve product design, accelerate technological transformation, absorb advanced technologies, and develop new products. In particular, we must focus on the research and innovation of products with high added value so that people have no me and people have me. As we all know, the value of ceramics is mainly reflected in its design, production process and the added value of the brand. Simple repetitive processing and rough imitation are doomed to stand at the bottom of industrial development, and the integration of well-designed and elaborate products can get rid of the vicious circle of traditional ceramic low-cost competition, improve profitability, and seize the commanding heights of the ceramic industry. Independent innovation will be a strong driving force for enterprise development.
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