The Da Vinci furniture fraud incident has gradually subsided, but its subsequent influence has become increasingly prominent, and the overall high-end furniture industry is facing a severe crisis of trust. Many foreign brands with similar target markets to Da Vinci have seen their orders plummet and sales stagnated. Recently, the reporter visited the high-end furniture market in the island city and found that most of the furniture brands with foreign names can indicate that the origin is in China, but in the high-end furniture industry, the wind of “Yangyang†is still strong, and more than 90% of high-end furniture is hung. The "foreign name". According to industry insiders, the high-end furniture industry needs to resolve the wind for a long time. The credit crisis caused the market to be in a downturn and was stirred up by “Da Vinciâ€. This incident became a “domino†to overthrow foreign brands. “After Da Vinci was exposed, except for some customers who are very familiar with our brand, almost all the customers who are ready to sign the order have stopped placing orders.†A person in charge of a French brand furniture China recently complained to the media. What is the situation in Qingdao? On the 12th, the reporter visited several major home stores such as Qingdao Furma, Haojia and Haibo. Seeing that there are few customers in the high-end furniture area, some stores can't enter a few guests a day. In a furniture store in Liaoyang Road, the reporter saw that the high-end furniture area is launching a large-scale promotion. Not only does the mall have overall promotions, but more than half of the high-end furniture has promotional items, but even so, the price is still high: the European-style sofa with a 20% discount still has 96,000, and the US-style mattress with half-price promotion still costs 4,800 yuan. ... A salesman told reporters that after the Da Vinci storm, many consumers were skeptical about the high-end furniture that hangs "foreign name", so "have to promote." However, some sales people said that the current market downturn is seasonal. "Summer is the traditional off-season, and we must engage in promotions." Others believe that the downturn in the property market has also dragged down high-end furniture. High-end furniture has become "honest". Compared with the slightly deserted sales scene, high-end furniture brands have become relatively honest. When the reporter visited some home stores in the island city, they found that some brands with a very "foreign" brand were more cautious about their origins. Many stores marked the brand "from the United States", "from France" and "Italian design". They all indicated the words "Beijing of origin" and "Shenzhen of origin" on the label of their products. Among the brands that the reporter visited, it is said that there are only two or three brands imported from China to China. Most brands with foreign names indicate that the place of origin is in China: the design of HC28 furniture in France is Beijing, the production of Silenton mattresses in American sleep technology is in Shenzhen, and the production of Shuda mattresses from the United States is also in Shenzhen... “Our furniture brand is domestic, but the design of the products is all in cooperation with Italian designers. All of them are original and have patents.†A shopping guide of a branded furniture said that the shopping guide insisted on China. Production is mainly to save logistics costs, "there are more than 60 factories in the world, and the goods in China are transferred from Shenzhen." The wind of the ocean is still difficult to remove from the sofa to the mattress, from the table to the decoration... The reporter found that high-end furniture The wind of the industry is still strong. Although the specialty store indicates that the place of origin is in China, the salespersons weakened the place of production when introducing the foreigner, highlighting foreign designs, foreign brands, and foreign crafts. Mr. Zhao, an industry insider, said that working with foreign R&D teams is a typical kind of ocean. Whether the brand cooperates with foreign R&D teams, consumers cannot verify at all. The reporter counted a few times, and 90% of the high-end furniture brands have a full-fledged name. In addition to the above HC28, Silton, Shuda, some of the main products of the domestic products are also hanging "foreign name": For example, Zhongshan has a decades-old domestic sofa "Kafenda", the main Chinese modern furniture The brand's "Kang Nai Deng", as well as the design of a Chinese style, but the name of the "Latte" ... even won the title of China's famous brand, the only domestic furniture company listed in Hong Kong also called "Chivas"... Yang is a problem that has been accumulated for many years, and it is difficult to eliminate it at one time.†Mr. Lu, an industry insider, also made an export sofa. He revealed that the sofas of the overseas brands can sell for five or six thousand yuan, while the Chinese name is difficult to sell for 3,000 yuan. So he can only give his own product a name. Mr. Lu believes that this is caused by consumer psychology and also shows that the furniture industry is not confident in the bones. The industry believes that even if listed companies such as "Chivas" have a foreign name, the wind in the furniture industry is difficult to remove in the short term. Less than 10% of pure imported furniture is similar to the conclusions surveyed by reporters in the market. The Secretary General of Qingdao Furniture Association, Shan Qingchuan, also believes that there are very few pure imported furniture that are actually shipped from China to China. “Qingdao’s pure imported furniture is few and far between, let me say that even 5% is not available. Furniture is not a small item such as watches, jewelry, etc., transportation is troublesome, plus tariffs and other costs, the cost is too high.†He said, if From the import of furniture from abroad to China, the light logistics fee is very high, so the possibility is very small. In the market, consumers also questioned high-end furniture. "It is not a problem to spend hundreds of thousands of sets of furniture, but it is too much to be said if it is covered." Mr. Liu said that he believes that high-end homes have a market, but they must be honest, first of all, "good". “After this incident, it is very difficult for consumers to completely trust foreign brands without any greed. Local homes have the opportunity to start local brands and win consumers.†Shan Qingchuan said that more than 300 furniture factories in Qingdao can export products. It means that the quality of the products is completely ok, and the company can completely launch the local brand and remove the wind of the high-end furniture industry.
Led Outdoor Light,Outdoor Lights,Solar Lights,Garden Lights
Foshan Brinno Technology Co.,Ltd , https://www.brinnolighting.com