German craftsman: We don't believe in good quality and cheap

The German nation started industrialization very late. When Britain and France completed the industrial revolution, Germany was still an agricultural country. But today, in this country with a population of only 80 million, there are more than 2,300 world famous brands. What is the reason for creating a world-famous "Made in Germany"?

"Made in Germany" used to be an insulting symbol
After entering the industrialization, the Germans also passed the "cottage stage" similar to today's China: learning from the British and French, stealing the technology of others, and mimicking the products of others. To this end, the British Parliament also adopted a modification of the Trademark Law on August 23, 1887, requiring all German imports entering the British mainland and the colonial market to be marked "Made in Germany." “Made in Germany” was actually a symbol of insulting color at the time.
At the beginning of Germany's industrialization era, the scientific research of the university was completely out of touch with the production field. Although the "World Science Center" was in Germany at the time, the Americans were very smart. After they returned to China with a degree in Germany, they did not go to colleges and universities to do research work, but entered the market to run businesses.
In the early 1890s, when German scientists ran to the United States, they found that the technological gold content of American industrial products was the highest, which clearly put forward the principle of "combination of theory and practice" and began to vigorously promote the development of applied science. As Germany has a strong foundation in basic science, it quickly established a link between scientific theory and industrial practice, bringing together a world-class team of scientists, engineers and skilled workers for half a century. Leading the "internal combustion engine and electrification revolution", the German industrial economy has achieved a leap-forward development.
Since then, Germany's machinery, chemicals, electrical appliances, optics, until kitchen utensils, sporting goods have become the world's most quality products, "Made in Germany" has become synonymous with quality and reputation. Almost all of Germany's most famous companies grew up from that era. They have maintained a worldwide reputation until today.

Cherish the "name behind the body"
Germany is not a "new and old-fashioned" nation. Germans like things that have experience, things with historical memories, and things with cultural memories. I know a German professor who also has a tube radio as big as a wooden box produced in the 1960s. It is still in good condition due to its good quality. I asked him, "Do you still use such old things?" He said, "Yeah, when I saw it, I remembered the story that happened to me when I was young. For me, this is more than anything. Be precious!"
The ballpoint pen produced by the German fell to the ground more than 10 times, and it can still be used when it is picked up. The residential buildings built in Germany will not fall for 120 years, or they will be destroyed by the war. The Germans must also rebuild them as they are.
There is a photo of a German building called "Unchanged Germany", which shows the house built by the Germans after World War II. It is entirely of the medieval late Baroque and Rococo era. why? After the end of World War II, almost all the cities in Germany became ruins. The old houses were basically destroyed by the war. The Germans were very distressed because the Germans liked their own culture. How to do? The Germans must also find out the photos of the year and find out the design drawings of the year. They must be rebuilt as they are. Today you went to Germany to see that most cities do not have any modern architecture, almost all of them are the style of the Baroque and Rococo era.
The German Opera House in Germany was completely destroyed by American planes during World War II. The Germans were so distressed that the opera house was built in the past 200 years and was destroyed. How to do? After the Second World War, the Germans circled the ruins and engaged a group of scientists, cultural scientists, archaeologists, architects, and skilled workers. About 100 people spent 35 years breaking the pile of bricks. The tile was reinstalled again. If you look at the Royal Opera House now, you can't see how the bomb was blown up and then reloaded. The building became a "world cultural heritage." People from the United Nations Educational, Scientific and Cultural Organization say that "this action is a world cultural heritage itself." It is because of Germany's love and respect for its own culture that it is called "unchanged Germany."
Since Germany's economic development does not depend on the real estate market, it is difficult for a German architect to get a construction project. If it is too easy to win the bid, it will be carefully designed. It must be made into an art boutique, so let it be Flowing from the world. Therefore, in Germany, you will never see two buildings that will be the same. Therefore, people say that German architects pay attention not to "extraordinary interests" but to "behind the name."

Only do business once in a person
At a press conference, a foreign journalist asked Peter von Siemens: "Why is there a more than 2,300 world famous brands in Germany with a population of 80 million?" The Siemens president answered him this way: "It depends on the attitude of our Germans and the importance of each production technology. Our German employees are obliged to produce first-class products and have to provide good after-sales service."
At that time, the reporter asked him: "The ultimate goal of the company is not to maximize profits? What is the obligation?" Siemens president replied, "No, that is the economics of the United States and the United States. We Germans have their own economics. Our German economics pursues two points: first, the harmony and safety of the production process; second, the practicality of high-tech products. This is the soul of enterprise production, not the maximization of profits. It is for the sake of economic benefits. In fact, obeying corporate ethics and improving products is the inherent duty and obligation of our German companies!” When it comes to “Buddhism”, what does “Buddhism” mean? It is "the thing that God wants you to do."
In Germany, no company has become rich overnight and has quickly become the focus of the world. They are often “small companies” and “slow companies” that focus on a certain area, a certain product, but very few “poor companies” and no “fake companies”. Most of them are world-famous companies with more than 100 years of experience and a high degree of attention to product quality and value, also known as "invisible champions." There is a wine workshop in Germany for almost 400 years. I was lucky enough to stay in World War II. I was lucky not to be blown up by American planes. Germany's horse brand tire company was established in 1871, and now almost every prefecture-level city in China has its branches. Germany's Adidas company was founded in 1920 and has a history of more than 94 years. As you can see, companies like Germany are all years old.
German products do not fight price wars and do not compete with peers. First, because of industry protection, and second, because price is not everything, price wars may cause the entire industry to fall into a vicious circle. German companies are pursuing profits, but as long as they can guarantee basic profits and have money to make, the Germans are not so greedy and endlessly pursuing profits, but should consider longer-term, sustainable development issues. Therefore, the Germans would rather “convert part of their profits into higher quality products and better services while guaranteeing basic profits”.
I once chatted with a manager of a Fissler pot shop in Berlin. I said, "You can use a German pot for 100 years, so every time you sell it, you actually lose a customer. You don't have to look for you. You see people's Japanese manmade pots, and they will be there in 20 years. Customers have to look for him again every 20 years. Think about it carefully, can you get it? Why do you want to make things so strong? What? If you use it for a shorter period of time, can you not make more money?"
The manager replied to me like this: "Where, all the people who bought our pots don't have to buy a second time. This will be legendary, and more people will be hired to buy our pots. We are busy now. Come here! Our kitchen factory was transferred from the past arsenal after World War II. It has sold more than 100 million pots in just a few decades. Do you know how many people in this world are there? And there are more than 7 billion people in the big market waiting for us!" You see, the Germans have different ideas, and their marketing strategy is different. A business, you will do it once in your life. Let you say that his things are good, this will infect another person, this person will go to be his customer, and then infect a third person, this is what people do.

Explore the essence and consider the long term
Today, there are only three cities in Germany, namely Berlin, Hamburg, and Frankfurt, which have been designated as “international cities.” Later, they also declared “unprotected cities”, and other cities are small and medium-sized cities. The vast majority of Germans live in cities with 50,000, 100,000, 150,000, and 200,000 people. Even the city of 500,000 people, the Germans feel too big. The scenery of German cities almost has this feature: the highest point of the city skyline must be the steeple of the church, and no building can exceed it.
I have talked to a German professor about this question: Why are Germans punctual? He said: "If the city is small, it is easy to be punctual. In order to keep the time, you must also design the city to be smaller. If you want to do the city without traffic jams in the era of 'automotive masses, you need two conditions. First. The condition is that no building should exceed five floors. In Germany, if you want to build a high-rise building of more than six floors, you must pass the parliament vote. The second condition is that any city must have half the space is the road. As long as you do at the same time When you get to these two, the city will not be jammed."
Today, Germans generally only build high-rise buildings in Berlin, Hamburg, and Frankfurt. It is also a world-class tall building, but there is a condition that when such a tall building falls down from any direction, it cannot be pressed to another building. Therefore, the higher the building, the larger the open space left. This is called "exploring the essence of things and determining long-term strategies." When a German builds a house, it must be considered what happens when it falls down.

Germany does not believe in good quality and low prices
The advantage of "Made in Germany" is not in terms of price. Even the Germans themselves admit that "German goods are inexpensive." You can talk to the Japanese about the price, but if you talk to the German about the price, you can't cut it. The Germans do not even admit that there is a "good quality and low price". The advantage of "Made in Germany" lies in its quality, its problem-solving know-how and its excellent after-sales service. The general products developed by German companies are products that are world-leading and difficult, and cannot be manufactured by other countries. More than 30% of Germany's exports are exclusive products without competitors in the international market. The industrial products produced by the Germans are as big as the boring machine for digging the subway, and the stapler in the secretarial work is the world's number one in terms of quality.
All products for children under 3 years of age in Germany must not contain any artificial additives and must be natural; all milk powders are classified as pharmaceuticals; all maternal and child products are only allowed to be sold at pharmacies and not allowed to be sold in supermarkets; all chocolates are prescribed Natural cocoa butter is used as a raw material for processing; all health care skin care brands must have their own laboratories and plantations to ensure that they are based on natural and organic qualities.
German non-industrial chemical products, such as detergents, hand sanitizers, and detergents, in addition to the efficacy of cleaning and sterilization, most of them use biodegradation technology, which is based on microbial decomposition of chemical components. Minimize chemistry damage to the human body. German-made filter jugs can filter inorganic harmful substances, filter organic harmful substances, and are rich in magnesium. The water filtered by the German filter kettle is slightly sweet.
German pots have natural antibacterial and high temperature resistance, which can save energy and protect the environment, and the heat conduction effect is excellent. People say, "With this German pot, a candle can make a delicious meal." A pot can be used for 100 years, so many Germans use the pot that the grandmother passed down. For the Germans, any kitchen utensils only need to be bought once in a lifetime. You don't need to buy a second time, because you will not use it for a lifetime. The pot used by the Germans for soup is completely cast in steel. It is so heavy that even the man has a point. The inside of the lid has a strange pattern. I asked a German seller: "What are these patterns?" "He said: "When it is covered, the water vapor can circulate up and down naturally, and it is not easy to burn. This is a technique." The German pots are covered with a tight seam, and the pot is opened for three minutes in three minutes. Can save you a lot of gas bills.
I have also asked a German entrepreneur why "German products can be used for 100 years". He replied in this way: "There are two reasons. One reason is that we have no resources in Germany. Almost all important industrial raw materials are imported from abroad, so we must make the best use of them and try to extend the period of use. It is the biggest saving for raw materials. Another reason is that we Germans believe that the quality of products is mainly reflected in whether it is 'durable'."

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