On the afternoon of July 26, Zhongjie visited Chaozhou Sanitary Ware Enterprise and came to Dongzi Ceramics Co., Ltd. As an advocate and representative of Chinese sanitary ware, Dongzi Sanitary will integrate Chinese elements into product design, R&D and production, continuously explore and innovate, and launch unique “festival†cultural products for consumers. At the same time, Dongzhe bathroom follows the development trend of the market, with the spirit of serving customers wholeheartedly, devaluing the “building materials to the countryside†project, which provides consumers with a complete range of products with affordable prices and expands the market for the brand. Laid a solid foundation.
Deducing Chinese elements to create a unique style
Under the prevailing environment of the European style of the sanitary ware industry, Dongzi Sanitary Ware Co., Ltd. starts from the good wishes of the United States and builds a home. In the Chinese elements, it finds the basic point that can hold the brand personality and adopts the concept of bamboo. According to Lu Guangning, marketing director of Dongzi Sanitary Ware, the homogenization of the sanitary ware industry is serious and the style is imitated frequently. In order to adhere to the unique personality of the brand, Dongzi Sanitary Ware Co., Ltd. uses the concept of bamboo as a meeting point, combining the ethos of Chinese literati, and designing bamboo features. The brand LOGO and products that reflect the concept of water-saving and environmental protection, and give the brand "a product with high quality" culture. At the same time, Dongzhe bathroom perfectly explained the charm of Chinese style from the aspects of product appearance and concepts through the interpretation of Chinese elements and interpretation of the “festival†culture.
Adhere to product differences to maintain customer experience
In product research and development, Dongzi Sanitary has adhered to the concept of differentiated development and has always adhered to the three principles of style, quality and detail. Since the establishment of the factory, Dongzi Sanitary has always adhered to the tradition of "every toilet has patented technology." Most products are independently developed by the company. Among them, as a representative product independently developed by Dongzi Sanitary Ware, the intelligent computer toilet shows its production R&D capabilities with its exquisite style design and professional technology. Not only that, but also through the strict control of the cover, mud, technology, testing and other aspects of the East position bathroom, greatly improving the quality of the product. In addition, the East attitude bathroom attaches great importance to detail, and as a result promoted the improvement of quality.
Based on this, Dong Zi Sanitary won a good reputation and many loyal customers. In order to better maintain the customer's experience, Dongzi Sanitary has taken products as the core and completed the product development reserve. It is reported that the product of Dongzi next year has already been prepared in advance and is currently starting to prepare for the next year's products. This strategy of adjusting the product's structure has gradually formed a unique atmosphere and mechanism, which has made great contributions to improving the customer loyalty of the Dongzi Sanitary.
Developing the rural market, the most important building materials to the countryside
With the continuous downturn in the market environment, the impact on the ceramic industry has increased. While adhering to the product quality, Dongzi Sanitary Co., Ltd. actively seeks countermeasures and extends the market to vast rural areas and townships through channel sinking. Facing the ever-increasing demand of this market, Dongzi Sanitary debuted the "Building Materials Country" program and achieved good results. Not only helped the brand develop the blank market, but also through this Huimin project, it gradually realized the grand goal of creating a comfortable living environment for consumers.
Deducing Chinese elements to create a unique style
Under the prevailing environment of the European style of the sanitary ware industry, Dongzi Sanitary Ware Co., Ltd. starts from the good wishes of the United States and builds a home. In the Chinese elements, it finds the basic point that can hold the brand personality and adopts the concept of bamboo. According to Lu Guangning, marketing director of Dongzi Sanitary Ware, the homogenization of the sanitary ware industry is serious and the style is imitated frequently. In order to adhere to the unique personality of the brand, Dongzi Sanitary Ware Co., Ltd. uses the concept of bamboo as a meeting point, combining the ethos of Chinese literati, and designing bamboo features. The brand LOGO and products that reflect the concept of water-saving and environmental protection, and give the brand "a product with high quality" culture. At the same time, Dongzhe bathroom perfectly explained the charm of Chinese style from the aspects of product appearance and concepts through the interpretation of Chinese elements and interpretation of the “festival†culture.
Adhere to product differences to maintain customer experience
In product research and development, Dongzi Sanitary has adhered to the concept of differentiated development and has always adhered to the three principles of style, quality and detail. Since the establishment of the factory, Dongzi Sanitary has always adhered to the tradition of "every toilet has patented technology." Most products are independently developed by the company. Among them, as a representative product independently developed by Dongzi Sanitary Ware, the intelligent computer toilet shows its production R&D capabilities with its exquisite style design and professional technology. Not only that, but also through the strict control of the cover, mud, technology, testing and other aspects of the East position bathroom, greatly improving the quality of the product. In addition, the East attitude bathroom attaches great importance to detail, and as a result promoted the improvement of quality.
Based on this, Dong Zi Sanitary won a good reputation and many loyal customers. In order to better maintain the customer's experience, Dongzi Sanitary has taken products as the core and completed the product development reserve. It is reported that the product of Dongzi next year has already been prepared in advance and is currently starting to prepare for the next year's products. This strategy of adjusting the product's structure has gradually formed a unique atmosphere and mechanism, which has made great contributions to improving the customer loyalty of the Dongzi Sanitary.
Developing the rural market, the most important building materials to the countryside
With the continuous downturn in the market environment, the impact on the ceramic industry has increased. While adhering to the product quality, Dongzi Sanitary Co., Ltd. actively seeks countermeasures and extends the market to vast rural areas and townships through channel sinking. Facing the ever-increasing demand of this market, Dongzi Sanitary debuted the "Building Materials Country" program and achieved good results. Not only helped the brand develop the blank market, but also through this Huimin project, it gradually realized the grand goal of creating a comfortable living environment for consumers.
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