The quality is good and the price is cheap. In the past, furniture products that were only for export were difficult to buy. However, affected by the financial crisis, some foreign trade furniture companies began to turn to domestic sales. However, due to the influence of factors such as brand influence, capital, channels, etc., the products of these enterprises are difficult to quickly enter the public's vision.
However, from last Sunday's "Let China make China's domestic demand"-Tongtai · Yijia home chain concept briefing learned that a brand-new home business format is about to change this status quo, and will soon land in Hangzhou's Tongtai · Yijia home chain These high-quality and low-cost exported household products will be brought to the local market in a chain operation mode.
Fought in the domestic difficulties still a lot <br> <br> OEM for many international brands of furniture manufacturing enterprises, foreign trade, exports of furniture products is simple, much easier than domestic sales, but do not put too much in terms of brand management, product development, etc. Energy or funds can obtain higher profits. However, after encountering this financial crisis, the excessive reliance on the purchaser's market channel has become a fatal blow. Many furniture manufacturers not only did not establish their own sales network and own brand, and even the intellectual property rights of the products belonged to the purchaser.
In order to survive, many furniture export companies began to shift their focus to the local market. However, the regional differentiation in the domestic market is serious, making them find it difficult to cope.
The new format to reduce intermediate links go factory direct route <br> <br> began in 2008 global financial crisis, exports make home facing an unprecedented cold snap. In the face of the sharpening of the foreign trade situation, how to quickly connect with China's huge domestic demand market has become an urgent problem that many foreign trade home furnishing companies need to solve. Tongtai Yijia's home chain project discovered this demand "business opportunity" in the crisis.
As a new channel brand, Tongtai Yijia pragmatically faces the current home furnishing market, takes market segmentation as its strategy, and aims to meet the needs of urban middle-class groups, and builds its products in a modern style. We will learn about the practice of the international home furnishing industry and divide the product management through the positioning of functional blocks of the family, that is, combine different products in a functional space through the display of model rooms, and maximize the effect of space utilization to consumers By.
Instead of direct sales or leasing furniture market will lead to a new round of reshuffle <br> <br> It is reported that the first store Winton * Easy home - Hangzhou Hengda store will be officially opened in the end of July, the business area of about 10,000 square feet Mi, currently has more than 200 cooperative home furnishing manufacturers. It will focus on more than 30,000 categories including living room furniture, bedroom furniture, textiles and carpets, dining room furniture, children's furniture, study furniture, decorations, drinking utensils and tableware, bathroom supplies, lamps, storage and storage supplies. A variety of household products, the style is mainly modern, simple and pastoral. All the goods are purchased by Tongtai independently and purchased directly from the manufacturer.
According to Tongtai Yijia's strategic layout planning, on the basis of a steady start in 2009, Tongtai Yijia will expand rapidly in 2010, combining with the Zhejiang businessmen's real estate resources in East China. Furthermore, with the East China region as the leader, the whole country will be radiated and the chain goal of "100 stores in ten years" will be realized.
Compared with the traditional rental stall market, the optimization of products, services and prices will be an important "weight" for Tongtai Yijia to win in the Hangzhou furniture market competition. As a brand-new business model from emergence to maturity, it will surely withstand the test from the market, consumers and other aspects. Whether Tongtai Yijia can become the fuse of a new round of reshuffle in Zhejiang furniture market, let us wait and see.
However, from last Sunday's "Let China make China's domestic demand"-Tongtai · Yijia home chain concept briefing learned that a brand-new home business format is about to change this status quo, and will soon land in Hangzhou's Tongtai · Yijia home chain These high-quality and low-cost exported household products will be brought to the local market in a chain operation mode.
Fought in the domestic difficulties still a lot <br> <br> OEM for many international brands of furniture manufacturing enterprises, foreign trade, exports of furniture products is simple, much easier than domestic sales, but do not put too much in terms of brand management, product development, etc. Energy or funds can obtain higher profits. However, after encountering this financial crisis, the excessive reliance on the purchaser's market channel has become a fatal blow. Many furniture manufacturers not only did not establish their own sales network and own brand, and even the intellectual property rights of the products belonged to the purchaser.
In order to survive, many furniture export companies began to shift their focus to the local market. However, the regional differentiation in the domestic market is serious, making them find it difficult to cope.
The new format to reduce intermediate links go factory direct route <br> <br> began in 2008 global financial crisis, exports make home facing an unprecedented cold snap. In the face of the sharpening of the foreign trade situation, how to quickly connect with China's huge domestic demand market has become an urgent problem that many foreign trade home furnishing companies need to solve. Tongtai Yijia's home chain project discovered this demand "business opportunity" in the crisis.
As a new channel brand, Tongtai Yijia pragmatically faces the current home furnishing market, takes market segmentation as its strategy, and aims to meet the needs of urban middle-class groups, and builds its products in a modern style. We will learn about the practice of the international home furnishing industry and divide the product management through the positioning of functional blocks of the family, that is, combine different products in a functional space through the display of model rooms, and maximize the effect of space utilization to consumers By.
Instead of direct sales or leasing furniture market will lead to a new round of reshuffle <br> <br> It is reported that the first store Winton * Easy home - Hangzhou Hengda store will be officially opened in the end of July, the business area of about 10,000 square feet Mi, currently has more than 200 cooperative home furnishing manufacturers. It will focus on more than 30,000 categories including living room furniture, bedroom furniture, textiles and carpets, dining room furniture, children's furniture, study furniture, decorations, drinking utensils and tableware, bathroom supplies, lamps, storage and storage supplies. A variety of household products, the style is mainly modern, simple and pastoral. All the goods are purchased by Tongtai independently and purchased directly from the manufacturer.
According to Tongtai Yijia's strategic layout planning, on the basis of a steady start in 2009, Tongtai Yijia will expand rapidly in 2010, combining with the Zhejiang businessmen's real estate resources in East China. Furthermore, with the East China region as the leader, the whole country will be radiated and the chain goal of "100 stores in ten years" will be realized.
Compared with the traditional rental stall market, the optimization of products, services and prices will be an important "weight" for Tongtai Yijia to win in the Hangzhou furniture market competition. As a brand-new business model from emergence to maturity, it will surely withstand the test from the market, consumers and other aspects. Whether Tongtai Yijia can become the fuse of a new round of reshuffle in Zhejiang furniture market, let us wait and see.
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