In recent years, with the rising consumption of the provincial furniture market, and more and more large chain home stores settled in the provincial capital, furniture consumption has gradually presented some new features. Environmentally friendly furniture is favored by low-carbon and environmental protection is a popular word nowadays. The slogan of returning to nature is also more and more loud, and it has become a must-have trump card for the furniture industry. On the morning of August 10, the reporter visited several furniture stores in the provincial capital, and really felt the environmental protection style of furniture marketing. In the Jianhua store in Dongming Furniture City, the reporter interviewed a woman who was buying furniture. When asked if the buyer had no standard, she replied without hesitation: "The smell is small." Ms. Li explained that The daughter-in-law is just pregnant, so buying furniture is extraordinarily cautious and environmental protection is the primary criterion. Summer is the off-season of furniture purchase, but a shopping guide in the store's rattan furniture exhibition area told reporters that the sales performance in the past two months has not dropped, she analyzed: "Now consumers are more and more rational, customers buy rattan Furniture is mainly based on the environmental protection of its natural materials." In addition to rattan furniture, European furniture, solid wood furniture, children's furniture are also the main environmental card. Moreover, in view of the consumer psychology that parents pay attention to environmental protection and health, the shopping guides in the children's furniture exhibition area will introduce a kind of solid wood material children's furniture that is more environmentally friendly than the plate. Of course, the price is higher. So what is the standard of environmental protection? According to industry insiders, people generally think that low formaldehyde content is in line with environmental standards. In fact, the materials and processes used in furniture are very complicated. The harmful chemicals commonly found in furniture include harmful heavy metals, benzene, phenol and free formaldehyde. They are all invisible killers of the human body. Therefore, consumers must obtain relevant environmental certification materials from the sales staff when purchasing furniture. Styles are more valued. "I feel that buying furniture and buying clothes is a bit similar. The first feeling is very important. If you look at it at a glance, you will consider buying it or not." Ms. Wang, who chose the sofa at the Red Star Meikailong Fangbei Mall, said An important criterion for her choice of furniture is that the style and material of the furniture must meet their own aesthetic requirements. Taking the sofa, she prefers the leather-style European style. In her view, the sofa is at home and has a texture, which is very good. According to the relevant person in charge of Red Star Meikailong Fangbei Shopping Mall, in recent years, with the improvement of living standards and aesthetic level, people have higher and higher requirements for the style, style and material of furniture. In order to meet the changing needs of consumers, some furniture companies in China have changed from focusing on nostalgia and real-value preservation in the past to trying to use design as a new “selling point†for furniture, and constantly improve and improve materials and styles. After the 80s, young people fell in love with the solid yellow gold ceiling, orange red light, reflecting a piece of solid wood furniture is more elegant and noble - this is the morning of August 10, the reporter is located in the red star Meikailong Fangbei shopping mall 5th floor The scene of the solid wood home pavilion. The reporter found that there are also many young people in these people who choose furniture. Just after the renovation of the new house, the 80-year-old young Xiao Li, who is busy picking up furniture, told the reporter that he has seen a lot of furniture in the past few days. He feels that the current solid wood furniture is more in line with the taste of young people, and the lines are simple, smooth and soft. The color is also brighter and fresher, which is very suitable for the simple decoration style of the home. According to a salesperson from Zhengcheng, a salesman in the furniture city, in recent years, with the transformation and design innovation of solid wood furniture, the styles have become more and more fashionable, and more and more young people have come to buy solid wood furniture. Many young people are gradually becoming more and more loved. Got "it". In addition to the design style is favored by young people, the natural environmental characteristics and value-preserving functions of solid wood furniture are also a major reason for people to buy it. It is understood that in the process of processing and manufacturing solid wood furniture, compared with the furniture of artificial panels, the amount of glue used is quite small, and most of the solid wood furniture is made of natural wood, which is more environmentally friendly. The reporter learned from the Red Star Meikailong Fangbei Shopping Mall that there are many wood products on the market with oak, walnut, ash, etc. The higher the solid wood consumption, the stronger the value-keeping function. Luxurious style furniture 尴尬 一家 in a large furniture store in the northern part of the provincial capital, the shopping guide is very enthusiastic to introduce a high-end brand leather sofa to the reporter, the reporter said that his living room is not large, the leather sofa with wide armrest is not suitable. When the reporter asked about the sales of such furniture, the shopping guide showed helplessness and said without complaint: "At present, some of the new properties of the provincial capital are mostly small and medium-sized, and such high-end leather sofas are not popular." Shijiazhuang The housing housing filing data provided by the Municipal Housing Security Administration confirmed the buyer’s statement to some extent. The reporter learned from the statistics that in the first half of the year, the provincial capital sold 14,447 sets of residential houses under 100m2 by area, accounting for 70% of the total residential records. Therefore, in general, small and medium-sized units have become the leaders in the residential market, so those furniture suitable for small and medium-sized units will naturally have more market.
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