Although we often say that "the network is king, the terminal wins", but all channel construction requires excellent products to support. Many stone enterprises are becoming more and more aware of their positive sense of innovation and the use of quality products to create channels. We have also seen that the gradually mature stone enterprises have begun to firmly establish the foundation of "products" and use product advantages to open up market development channels. Enterprises have also taken advantage of product advantages to open a new round of marketing campaigns for low-carbon environmental protection and building materials to the countryside. Curtain.
Using the product to start the first battle of the market segment The emergence of any other thing is due to the demand for such items, and the emergence of stone is also derived from people's demand for beautifying indoor life. But when an industry goes from germination to maturity, it will always experience bottlenecks, and the bottleneck of the stone industry is the homogenization of products. In the survey of Jiuzheng Building Materials Network last year, the phenomenon of homogenization of products in the stone industry has become a major problem facing the stone industry.
In the post-World Expo era, many entrepreneurs mentioned that "the owner's personalized consumption consumption is getting stronger and stronger, and enterprises must dig deep into products that meet the needs of consumers." This year, the Shanghai Stone Exhibition designer took the stone enterprise. The emerging products are increasingly becoming more functional, practical and value-added. It can also be seen that many companies have begun to use products to segment the market.
Excellent health stone has a high popularity, and this product is environmentally-friendly and high value-added product, which solves the problem of unhealthy radiation of the current consumer, surpassing natural stone, more health than stone, more than natural After a green, you can purchase according to the customer's needs and fully tap the market.
With more and more high-end real estate, we also saw some expensive stone in the stone exhibition. Although such products do not occupy too much market share, they have an important role in improving the corporate brand image, and can even serve as a "chip" for negotiation between stone companies and real estate developers.
Re-warming the market with trends and layouts "Low-carbon environmental protection, building materials to the countryside" is undoubtedly an event of concern in the current home industry. Stone products are also "calling" in response to these two major trends. And companies have begun to use these two major trends to lay out the market and sink channels.
Reasonable mining is the real low-carbon environmental protection. In the past, we discussed the environmental protection concept of the mining industry, and often the manufacturing process and the materials used are environmentally friendly. Jiuzheng Building Materials Network believes that "only reasonable use of stone is the real low-carbon environmental protection." .
The scientific development of the mine is not to say that the mining in the traditional sense, it does not destroy the ecology, it is meaningful mining, the combination of mining and environmental protection, and keep pace with the times.
Building materials to the countryside is imperative. The current building materials in the central government have not yet been officially launched, but many enterprises have begun to do some preparatory work. Stone companies such as Li Nai, Xing Rong, Hua Xun, Monterey, and Universal have already targeted This "cake" will do a good job in the deployment of business opportunities in the second and third tier cities, accelerate the sinking of channels, and gradually penetrate the products into the second and third tier markets to expand the channels of the third and fourth tier markets. For the well-established enterprises, the building materials can consolidate the channel system, while building materials The countryside is also an opportunity for the official second- and third-tier cities to sink.
However, the industry also pointed out that after-sales service and logistics will become an urgent problem to be solved and improved. Most of the third- and fourth-line markets are cities with weak logistics systems. In addition, the equipment needed for transportation of stone is relatively large. How to use the total generation advantage of second-tier cities to optimize the logistics of the third- and fourth-line markets is also a pair of stone enterprises. There is a challenge.
When it comes to how to lay out the market, stone companies hope to give third- and fourth-line consumers more acceptable brand promotion methods, including our community promotion, network promotion, and good quality services to cater to and satisfy consumers. The recognition of the brand and the demand for the products are all prepared for the real building materials to go to the countryside. Anxin will bring the good products to the rural consumers, control the logistics and costs as much as possible, so that the people can get real. In terms of products, quality, and services, we are actually supporting the country’s demand for domestic demand.
Every reshuffle and integration of the stone industry will lead to the emergence of the survival of the fittest. Excellent companies will stand out in every opportunity. The industry said that although there is no new round of reshuffle and integration, the current two trends It is definitely an opportunity and challenge for stone companies.
Using the product to start the first battle of the market segment The emergence of any other thing is due to the demand for such items, and the emergence of stone is also derived from people's demand for beautifying indoor life. But when an industry goes from germination to maturity, it will always experience bottlenecks, and the bottleneck of the stone industry is the homogenization of products. In the survey of Jiuzheng Building Materials Network last year, the phenomenon of homogenization of products in the stone industry has become a major problem facing the stone industry.
In the post-World Expo era, many entrepreneurs mentioned that "the owner's personalized consumption consumption is getting stronger and stronger, and enterprises must dig deep into products that meet the needs of consumers." This year, the Shanghai Stone Exhibition designer took the stone enterprise. The emerging products are increasingly becoming more functional, practical and value-added. It can also be seen that many companies have begun to use products to segment the market.
Excellent health stone has a high popularity, and this product is environmentally-friendly and high value-added product, which solves the problem of unhealthy radiation of the current consumer, surpassing natural stone, more health than stone, more than natural After a green, you can purchase according to the customer's needs and fully tap the market.
With more and more high-end real estate, we also saw some expensive stone in the stone exhibition. Although such products do not occupy too much market share, they have an important role in improving the corporate brand image, and can even serve as a "chip" for negotiation between stone companies and real estate developers.
Re-warming the market with trends and layouts "Low-carbon environmental protection, building materials to the countryside" is undoubtedly an event of concern in the current home industry. Stone products are also "calling" in response to these two major trends. And companies have begun to use these two major trends to lay out the market and sink channels.
Reasonable mining is the real low-carbon environmental protection. In the past, we discussed the environmental protection concept of the mining industry, and often the manufacturing process and the materials used are environmentally friendly. Jiuzheng Building Materials Network believes that "only reasonable use of stone is the real low-carbon environmental protection." .
The scientific development of the mine is not to say that the mining in the traditional sense, it does not destroy the ecology, it is meaningful mining, the combination of mining and environmental protection, and keep pace with the times.
Building materials to the countryside is imperative. The current building materials in the central government have not yet been officially launched, but many enterprises have begun to do some preparatory work. Stone companies such as Li Nai, Xing Rong, Hua Xun, Monterey, and Universal have already targeted This "cake" will do a good job in the deployment of business opportunities in the second and third tier cities, accelerate the sinking of channels, and gradually penetrate the products into the second and third tier markets to expand the channels of the third and fourth tier markets. For the well-established enterprises, the building materials can consolidate the channel system, while building materials The countryside is also an opportunity for the official second- and third-tier cities to sink.
However, the industry also pointed out that after-sales service and logistics will become an urgent problem to be solved and improved. Most of the third- and fourth-line markets are cities with weak logistics systems. In addition, the equipment needed for transportation of stone is relatively large. How to use the total generation advantage of second-tier cities to optimize the logistics of the third- and fourth-line markets is also a pair of stone enterprises. There is a challenge.
When it comes to how to lay out the market, stone companies hope to give third- and fourth-line consumers more acceptable brand promotion methods, including our community promotion, network promotion, and good quality services to cater to and satisfy consumers. The recognition of the brand and the demand for the products are all prepared for the real building materials to go to the countryside. Anxin will bring the good products to the rural consumers, control the logistics and costs as much as possible, so that the people can get real. In terms of products, quality, and services, we are actually supporting the country’s demand for domestic demand.
Every reshuffle and integration of the stone industry will lead to the emergence of the survival of the fittest. Excellent companies will stand out in every opportunity. The industry said that although there is no new round of reshuffle and integration, the current two trends It is definitely an opportunity and challenge for stone companies.
Ao Microfinishing Film,Aluminia Microfinishing Film,3M Lapping And Microfinishing Films,3M Microfinishing Film
Shaoxing Ziyuan Polishing Co., Ltd. , https://www.zypolishcn.com