Editor's Note: On May 28, 2014, the “Jing Yan China – Beijing Brand Furniture 2014 Promotion Conferenceâ€, which was launched by the Beijing Furniture Association and 36 Beijing furniture brands, was held at the China World Hotel in Beijing. On-site interviews were held at the event site for the participating stores and furniture brand CEOs. Guest: Chen Xiaotai, President of Top 100 Furniture Location: Beijing·China Hotel The following is an interview: [Reporter]: What is the consideration for participating in “King Yan Chinaâ€? [Chen Xiaotai]: The beginning of the launch is that the family association said that some companies in Beijing have done a good job, but most of the companies are not particularly large, not particularly good, can you take a little bigger ones, and help Helping the small, the area of ​​Beijing is transformed into a regional culture of the Beijing area, and the brand is more. In fact, there should be a sentence: "Lone tree is not a forest", everyone gathers to do something, this is just the beginning, there will be movements and ideas in the future. At the last meeting, everyone had an idea. Is it better to have a furniture exhibition every year? Chen Xiaotai, President of Top 100 Furniture [Reporter]: What is the ratio of direct dealers and agents to the top 100 dealers? [Chen Xiaotai]: At present, there are more dealers, which are about 60%-70%. [Reporter]: What are the admission criteria for the top 100 dealers? [Chen Xiaotai]: The dealership standards are the same, and there will be no different treatments. This is definitely a unified one. [Reporter]: What are the better cities you are doing now? The dealers are doing a good job [Chen Xiaotai]: According to the positioning of the city, the top 100 products are positioned at a slightly higher level, and the city has a culture. The bottom of the market, high-income cities will sell well, relatively backward and low income will be a little worse. [Reporter]: Is this dealer making adjustments this year? [Chen Xiaotai]: I feel that this industry belongs to the traditional industry. It should also be stable and stable. Every shop is good. This is his foundation. Now I am not afraid of no agents. I am afraid that agents will not get any money when they get your money. This is Most importantly, make more room for them and leave more room for profit. Agents They are really investors, as we are operators, we are now trying to make every investor profitable. This is something we are trying to do, so we will do a lot of standards, such as shop, training. The whole standard of coordination has to be reached. Without these standards, you can't talk about a national game. [Reporter]: Now many CEOs have mentioned that the dealers are quite big. What do you think is the biggest pain point in the current dealership? [Chen Xiaotai]: There are many kinds of dealers. There are money and ideas. There is no money and ideas. There are too many points here. In the end, you have to choose different agents at different stages. For example, if you do it in the early stages of development, you will make money when you do it. In the later stages, you will find that agents with ideas are different. He has ideas, exhibitions, management, services, promotion, etc. He has ideas or strong execution. Agent, I think the agent is constantly changing the process, always like this. If the agent is relatively stable, I believe that the company will encounter bottlenecks in the future, which means that he has a bottleneck period. [Reporter]: At what stage is your agent now? [Chen Xiaotai]: I personally feel that it is a shuffling stage. It is not that he has to do or not to do it. It is the top 100 that asks him to reach this standard. He should speak with the standard. If you can't reach this standard, you should not do it. [Reporter]: How about the newly launched series of products, dealers? [Chen Xiaotai]: The new series we tried in Beijing, the effect is not very good, I feel that there is something wrong with the positioning, the style is aimed at young people, but the price is slightly more expensive. We changed it a bit later, and there was a product adjustment at the end of June. [Reporter]: Should the product line be adjusted? [Chen Xiaotai]: Yes. [Reporter]: Is Meilun strolling? [Chen Xiaotai]: Meilun strolls to keep, add some things in this series, for example, the people pay attention to all solid wood, now all solid wood becomes a mainstream, there is no way, you can't change the market, only the market changes us.
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