Analysis of Exterior Environment and Breakthrough Strategies for 2012 Coatings Enterprises

Since 2012, the real estate control policy has continued, the cost has risen too fast and the trend of currency normalization has become uncertain... In the face of an unoptimistic external economic environment, how can paint companies break through?

Intensify product research and development efforts The homogenization of products in the paint industry is an indisputable fact. Enhancing the ability to innovate and develop specialty products is a magic weapon for companies to win.

From the perspective of the domestic market, the mainstream high-end market is dominated by foreign paint giants, and national brands mainly focus on low-cost and high-quality products and occupy low-end markets. For today's consumers, the purpose of the purchase of products in addition to gaining core interests, but also expect to gain additional benefits from it, whether it is from the emotional or spiritual level, all hope to be satisfied. Therefore, ethnic paint companies can use the characteristics - advantages - benefits to highlight the added value of their products. Under the circumstance of convergence of product core functions, in order to obtain consumers' favor, whoever can meet the needs of consumers' complex interests more quickly, more, and better, whoever has the consumers and wins the market.

Judging from the domestic market, the markets in the first and second-tier cities have gradually become saturated, and there is still much room for third and fourth-tier cities. Therefore, under the premise of ensuring product quality, ethnic paint companies should vigorously develop affordable products to suit the market consumption levels of third- and fourth-tier cities.

The slump in building a new type of vendor relationship market has affected the sales of products. The current days of pan-home dealerships are generally not good. Cold and cold, paint dealers can not sell products, paint companies are also on the needle felt. Therefore, paint companies should actively help and support distributors to achieve mutual benefit and win-win results.

First of all, both parties should establish a win-win concept. Manufacturers and distributors must work together to achieve sales and profit goals, establish mutual assistance relationships, and adhere to the principle of balanced interests, mutual trust, mutual understanding, and mutual benefit. Second, paint companies should increase marketing support and improve product support, store decoration support, ad placement support and other measures. Second, we must improve the service system and strengthen marketing promotion. For the coatings industry, the products given to dealers by enterprises are only "semi-finished products" and require the dealer's later services and work. In this process, the company should give the distributors effective support and work together to do a good job.

Accelerating the sinking of channels Affected by the regulation and control policies of the property market, a strong wait-and-see mood has emerged in the pan-home market in the first-tier and second-tier cities, and the paint industry has felt strongly. Intensifying sinking channels and occupying the first-tier market with huge potential are the most important factors for the development of coating companies.

Taking the second and third line market as the main market has become the development strategy of all ethnic paint companies. In the case where Dulux and Nippon occupy the first and second-tier markets and become saturated, outstanding national paint companies such as Tuushi, Bardez, and Three Trees have achieved remarkable results in the basic “opening up” of the rural market. . Dabao lacquer is also vigorously developing the township market, combining its own advantages, taking business representatives as the core, and actively exploring the markets of the three or four levels, and has achieved remarkable results.

Exerting advantages to become bigger and stronger Generally speaking, there are two different strategic models for enterprise development: to enlarge and strengthen diversified operations and to specialize in specialized operations. Which is more suitable for the development status of paint companies, is the best path for companies to become strong? Nowadays, people’s consumer demand tends to be individualized and diversified, and products that specialize in refined enterprises are used to form competitive advantages through low-cost and differentiated, and they can also be based on the market and be developed and expanded.

For coating companies, the most important thing is to position them rationally, select the most appropriate development model based on their own advantages, and stick to it from the beginning to the end. Whether bigger or stronger or doing something special, as long as it is conducive to the development of the enterprise, it is a good strategic model.



Metal Flexible Hose

Stainless Steel Tube,Corrugated Tube,Stainless Steel Braided Hose,Braided Flexible Hose

Hangzhou Ehase-Flex Co.,Ltd. , https://www.ehasetech.com