The ceramic tile industry market is gradually declining, traditional marketing thinking can not bring more benefits, tile companies may seek new breakthroughs in reverse thinking, do not blindly compete, often change the perspective of thinking will become unusually open, this will be the tile company to re- The rise of a big hope, tile companies must also be good at learning from each other and improve their own marketing model.
Tile companies can develop or diverge retrograde thinking
In fact, the competition among ceramic tile companies is inevitable, but when the two sides are not in a dispute and difficult to distinguish between victory and defeat, it is better to shake hands and make up for shortcomings to create a better blueprint. Just like once Youku Tudou, after fighting for so many years, it has not been able to determine the level. Afterwards, after the merger, it is now the top spot in the video industry. Both parties are earning a lot, why not?
In addition to the ceramic tile industry, the competition among enterprises in other industries is also extremely fierce. Although there are competitions to be motivated, tile companies cannot compete blindly for competition, and change their minds to consider issues appropriately. You have better channels. I have better products. Under strong alliances, I am sure that I will overcome each other and attack each other.
In a hot competitive market, there is not only a competitive relationship between companies and enterprises, but also a cooperative relationship. Accompanied by the acceleration of global integration, the phenomenon of integration within the industry has become increasingly evident. In the context of the survival of the fittest and the reshuffling of the industry, companies can only identify the entry point and face the competition and cooperation in order to win long-term development.
Tile enterprise marketing to complement each other
Traditional business intelligence believes that tile companies should invest more time, energy, and financial resources in the poorer business segment—complementing it, in order to achieve overall development and achieve corporate growth. This is the idea of ​​standing inside the company. The problem is that business is a war. The first thing you must consider is whether or not you can win, and how likely are you to win. What is more certain is to follow your strong and long-term goals and allocate more time, energy, and resources to the side that has performed well in the competition so as to help you achieve the ultimate overwhelming victory. The more strategic approach is to cut off the "short" one and supply oil and other resources to the "long" one. Therefore, it is very important to know clearly what the direction of corporate marketing planning is. Only by doing well in marketing planning can we better serve tile enterprises.
In short, this society needs marketing, tile companies must keep up with the trend, find their own advantages, with the help of marketing, to achieve that exclusive first.
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