The property market downturn is also involved in building materials shops.

The performance of small and medium-sized building shops fell Large-scale supermarket sales are still available (Reporter Lu Zhan) Real estate wait-and-see mood is still strong, the property market in Dongguan has not yet bottomed out. Is the supporting building decoration industry affected by it? Reporters learned from large-scale building materials supermarkets, building materials cities, and decoration and design companies that large-scale supermarkets and brand decoration companies have not been affected, while sales of some individual building materials stores and small-scale decoration companies have apparently declined.

Large supermarket:

Sales volume increased compared to the same period of last year. On Saturday, the reporter saw at the Huanle Building Materials supermarket that compared with the low turnover of the property market, there are many people who buy building materials in the supermarket, especially the kitchen and toilet area. Packed with customers. A sanitary ware brand salesman told reporters, “This month, there are many customers who come to the end of the week to buy, and they often come too busy to pick more customers than at the end of last year. The woman told reporters that she bought the house in October last year. At the end of the year, she was overdone and she was too busy to do renovation work. Therefore, she was placed on the primary agenda as soon as she opened.

According to Liang Jinku, Director of Operations at Dongguan Huamei Le, told reporters that the latest sales data show that in the Dongguan market, Huamei Le has achieved year-on-year sales growth in February this year, which is not affected by the real estate market. Because this year's New Year is relatively early, some of the customers who bought a house at the end of last year are often too late to decorate and choose to renovate after years. This has also played a role in promoting the building materials market.

Building Materials City:

Many shopkeepers complained about the poor performance. The reporter then came to the building material city opposite to Huamei Le. The reporter saw that there was a small number of customers who came to select materials in the huge building materials city. The owner of a building materials store said: “The business here is mainly driven by some decoration companies. Now that the property market is in a sluggish state, many decoration companies’ orders have also been significantly reduced.” In another door shop, the owner Mr. Wang said that they The store is mainly mid-range, and the price is relatively cheap. However, as individual customers have not heard of this brand, there are not many people to buy, so the usual sales are mostly based on wholesale.

Industry analysis:

The property market's cold premium brand sells better. The president of the Dongguan Designers Club, Ma Qingshan, said that in the downturn of the property market, most buyers who choose to sell have a preference for quality residential properties in terms of quality and value for money. Then these homebuyers naturally follow the high-end route in the decoration design of the later period, and also choose the larger-scale high-end decoration companies and brand building materials that win with quality. Therefore, the downturn in the property market has not had any impact on the business volume of brand building materials brand decoration companies.