The five directions of interior wall paint industry

Affected by the regulation of real estate and the competition of various similar products, the Chinese domestic paint market slowed down in 2015. Since the beginning of 2016, the interior paint industry has entered the ready-to-go state and it is expected that it will be able to achieve a breakthrough in 2016. In order to survive in the cracks, the traditional interior wall coating industry must go beyond the traditional operating concept and make new changes in response to market demands.

1. Focus on brand building

Under the competitive pattern of paint brands such as Lin, there have been a few companies with conscious awareness that have begun to focus on brand building, creating their own brand characteristics and increasing brand awareness. With the continuous advancement of the Internet, coatings companies that have broken through traditional marketing thinking and paid attention to online marketing will spring up in the industry.

These paint companies will use brands such as the Internet and new media to build brand names, cover positive corporate information on Baidu and other well-known platforms, and leverage the power of Tencent, Sina and other authoritative media to promote the brand and increase audience awareness.

2. Brand specialization

The current coating industry is in the competitive Red Sea. Brands such as forests are severely homogenized and consumers are overwhelmed. Affected by homogeneity, future businesses will develop in a small and beautiful direction. Perhaps the current coating market is still in a chaotic period, but many companies will gradually realize the importance of brand specialization and seek differentiation in their strength on the road to homogenization.

3. Value-added service

With the high competition in the coatings industry, the market demand for the paint service industry will be doubled. Under this circumstance, marketing companies, logistics, home improvement companies, etc. can all inject more support into the paint industry. Perhaps the paint giants can also incorporate them into their own business scopes and assimilate them as value-added services for enterprises. This may be a big trend in the future.

4. Product environmental protection and energy saving, personalized customization

At present, although environmental protection, energy conservation, and personality customization are deeply concerned by the industry, there are few companies that actually do so, and most companies merely use this to publicize it. The strictest environmental protection law has been implemented, and environmental protection and energy conservation will be the major trends in the future. In addition, 80, 90 gradually occupy the dominant position in the society, and the demand for personalization will increase. Therefore, customized products like the German Phima will also be a development trend.

5. Low-end industry transfer

In the next few years, Southeast Asian countries will mainly undertake the transfer of China's low-end paint manufacturing industry. However, due to factors such as backward infrastructure, shortage of skilled personnel, lack of energy supply, and lack of supporting facilities, it is difficult for Southeast Asian countries to achieve the prosperity of the Pearl River Delta's doors and windows. After transferring a large number of low-end paint processing companies to its geographically neighboring Pearl River Delta region, the company's main design and marketing methods for paints will change and form complementary industries with the countries in Southeast Asia. It is expected to form in the relevant regions in the future. A multinational paint industry new district.