January 15, 2009, Redstar "Xianghe home expert Expo Center" held a high-profile investment seminars the first city in the world, the move marks the first Meikailong based furniture industry professionals into the store opening Preparation stage. In addition, the establishment of this store is also marked by Red Star Macalline, the largest home distribution company in China is currently trying a new business model, and all this may be an important step in its listing plan.
　　 Professional shops based on furniture exhibition, wholesale
160,000 square meters, so far the largest single store, settled in Xianghe Furniture City, Red Star Macalline designed a new business model. It is understood that there are two major differences between Red Star Macalline Xianghe Store and more than 50 other stores across the country. One is that the main business model of the Xianghe store is to be a professional store. A large part of it is to face professional customers and become a showroom and distribution place for major furniture companies. The other is that the Red Star Macalline Xianghe Store relies on Xianghe Furniture City. The largest furniture trade capital in the north is all made of furniture.
Wang Wei, general manager of Red Star Macalline Beijing-Shanghai and Southwest District, prefers to call Red Star Macalline Xianghe Store " home furnishing house " . According to its introduction, Red Star Macalline Xianghe Store will provide furniture companies with a larger exhibition hall area and make a full wholesale concept, becoming a destination for engineering project procurement and home improvement company procurement. In addition, Red Star Macalline and Xianghe Furniture City reached a strategic intention to hold a northern furniture exhibition to expand the influence of professional stores.
" We took 2,000 square meters and prepared to make a fine furniture exhibition hall " , Chen Zhongxin, chairman of Zhongzhixin Furniture, introduced that although Xianghe Furniture City is mainly a distribution center for furniture commerce, with its consumption influence in Beijing and Tianjin In the future, the radiation and channel ties of furniture brands have become increasingly prominent. In addition, Red Star Macalline Xianghe Store also provides a venue for Beijing brand furniture companies to settle in, and Yifeng, Ai Yisi, Feimei and other brands will also enter Honghe with Red Star.
According to Zhang Bingbing, vice chairman of China Furniture, the establishment of Hongxing Macalline Xianghe Store can further extend the industrial chain of Xianghe Furniture. In the industrial cluster, the presence of Red Star Macalline can further enhance the brand effect, which is a win-win strategic cooperation.
　　 Red Star Macalline's expansion and upgrade is intended to seek listing
" Red Star Macalline will accelerate the layout of stores across the country. " According to Wang Wei, general manager of Red Star Macalline Beijing, Shanghai and Southwest District, there are currently about 60 stores nationwide with annual sales of more than 30 billion yuan. With the optimistic forecast of the real estate market in 2010 , Red Star Macalline will maintain a 25% annual store expansion rate.
In addition, Red Star Macalline has developed stricter entry requirements for brands entering the store while expanding rapidly. Environmental protection, brand grade and consumer reputation have become the focus of assessment. It is reported that in 2010 , in addition to accelerating the national layout of Red Star Macalline, it will also strengthen the stable position of first-tier cities such as Beijing and Shanghai. At present, Red Star Macalline already has 4 stores in Beijing ( Beijing North Fifth Ring Store is a franchise store ) . In addition, Red Star Macalline also plans to open a fifth store near Beijing East Fifth Ring Road and Sixth Ring Road. The core idea is to seize the business opportunities of the eastward expansion of Beijing.
According to industry sources, behind the sprint of store expansion may be an important part of Red Star Macalline's preparation for listing. Red Star Macalline's vice president officially announced Xiaozhong at the Xianghe Store Investment Promotion Conference. After 2008 , US Huaping invested 200 million US dollars to inject Red Star Macalline, and will strive for another two years to seek listing.
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