New strategy for diamond processing and manufacturing

On September 12, Zhang Guohan, Chairman of Mingxin Industrial Group Co., Ltd. (hereinafter referred to as “Mingxin Group”) delivered a speech entitled “Analysis of the Industrialization Path of Synthetic Diamonds (Jewelry)” at the 2016 China International Diamond Mining Summit Forum. Zhang Guohan believes that the past two years is a relatively low stage of the jewelry industry. From the perspective of “change” and “integration”, it can smoothly pass the “cold winter” stage of the jewelry industry, but it should be considered how to change the tradition. Business model, adapt to changes in the market. 1. Market competition is changing day by day, and small enterprises urgently need to integrate
Nowadays, the competition of gold jewelry has entered a stage of white-hot. The transparency of prices has led to the extreme compression of sales terminal profits. Gold sales alone cannot support the operation of storefronts. Therefore, in the past two years, many jewelry retail stores have changed their sales ideas and will be embedded products. As a gold shop owner pushing products, the market's consumption concept has gradually changed, and mosaic products are gradually replacing gold jewelry as the mainstream product in the jewelry industry. Diamond jewelry is the main category of mosaic jewelry, which will appear in China's jewelry consumer market. The trend of rapid growth is even greater in the future.
Zhang Guohan said: "The market share of diamonds in the jewelry market is constantly increasing, and competition is increasing. The profit margin of diamond jewelry is also being rapidly compressed, and the price is gradually transparent. How to reduce costs in processing and sales will be the face of diamond companies. The biggest problem. To integrate resources scientifically requires innovative ideas."
China is still an important country in the world of natural diamond manufacturing and processing, but many diamond inlays are made up of small processing plants and occupy a large market share. Small-scale processing plants can still operate in a period of little competition in the early stage. As market competition intensifies, small-scale processing models will quickly lose competitiveness and be gradually replaced. Integrating existing small-scale processing enterprises, reducing costs and increasing competitive advantage has reached an urgent level.

2. Scientific integration of resources, small enterprises "great assembly"
In terms of scientific integration of resources, Zhang Guohan believes that it should start from three aspects. First of all, from the perspective of establishing channels, Mingxin Group has reached consensus with many upstream enterprises and brand enterprises across the country to cooperate to set up inlaid exhibition halls, not only to meet the partners themselves. Demand, it is necessary to establish the largest scale, the most complete style, the lowest price of the mosaic jewelry batch development hall, greatly increase the processing base order volume. Secondly, from the perspective of capital, small-scale processing enterprises often restrict development due to insufficient funds. After integration, the platform will be docked with the capital market to provide financial support for processing enterprises. Finally, in terms of management, small-scale processing enterprises are limited by scale, and it is difficult to achieve research and development of the style and improvement of the process. After the integration, a research and development center will be established for the platform enterprises to use, establish a unified logistics service team, and reduce management costs.
This scientific integration model is in line with the increasingly high cost of coastal areas, while the rapidly developing mainland cities can use the vast market, perfect hardware and preferential policies to do a new model of scientific integration. Mingxin Group is also seeing such a trend. Under the background of the approval of the Henan Free Trade Zone, the channel of accepting more, newer and better national enterprises and resources through “special policy + regional superior industrial resources” will be completed. A "Central Plains Assembly". The Central Plains Gold Jewelry and Culture Industrial Park is an industrial platform tailored by Zhang Guohan for the current status of the Chinese jewelry industry. It is also a step forward in making “small enterprise scientific integration resources”.
According to the data, this project will fully integrate the entire industry chain of design and development of diamonds and the whole-field jewellery industry, rough processing, production, display, domestic and foreign trade, jewelry culture and other industries, forming a resource alliance and saving production and operation costs for enterprises from all links. , in line with industry trends. Forming a world-class jewellery industry platform and becoming a center for Chinese jewellery, especially inlaid processing and manufacturing industries, will play a stable, orderly, standardized and healthy sustainable development of the diamond market, promote the growth and transformation of the diamond industry, and help companies settle in. Open a new era of change.

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