In 2010, ceramic production increased by 19.6% year-on-year. In 2010, the output of building ceramics was 7.8 billion square meters, an increase of 19.6% year-on-year, and the profit increased by 31.5%. Sanitary ceramics sales revenue is expected to reach 33 billion yuan. In 2011, the competition in the whole industry will become more intense. The high-end product market and the rural consumer market will become the highlights of the consumption growth of the ceramic industry. It is predicted that during the “Twelfth Five-Year Plan†period, high-end products will obtain high profits by technological advancement, while the rural consumer market will rely on applicable products to win by quantity. Energy conservation, emission reduction and low carbon emissions are the themes of the future development of the ceramic industry. In 2010, sales of building materials and home furnishing market increased by 22% year-on-year. In 2010, sales of building materials and home furnishing enterprises above designated size reached 1.1 trillion yuan, a year-on-year increase of 22%. In 2011, the home market is still expanding, and the ultra-large market (single over 300,000 square meters) is constantly emerging. Some large stores gradually grab the rural market and develop to the mini-type, winning by more. In response to the trend of real estate developers to provide "fine decoration" housing, some enterprises (stores) have begun to transform to supporting supply (procurement center). Cement production increased by 15.5% year-on-year. In 2010, the national cement output was about 1.87 billion tons, a year-on-year increase of 15.5%. In 2011, the cement industry as a whole is improving. With the rise of infrastructure projects such as water infrastructure, affordable housing, rural hardened roads, and high-speed railways, infrastructure construction has placed higher demands on cement. From the newly launched 36 million sets of affordable housing, the demand for new cement is about 500 million tons. It is expected that cement prices will increase in 2011 due to strong demand. The above information has a relatively large correlation with the development of the hardware industry. It can be seen from this that the development of the hardware industry in 2010 is relatively optimistic, so 2011 is also worth looking forward to.
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