How Sanitary Enterprises Get Meager Revenue from Channel Flattening?

In the sanitary ware industry, there is no more than "channels are kings" that have been most mentioned and recognized the most. Everyone knows nothing about it, and they are making big fuss about the channels and seeking ways to “change”, lest they fall behind. Diversification is a magic weapon for sanitary companies to change.

Distribution Channels - Channel sinking Channel sinking as a trend From the earliest factory direct operations, to regional distributors, to provincial distributors, to local agents, channels are gradually flat, strong brands, prefecture-level regions The agent has appeared. In recent years, more brands have begun to propose the concept of “channel sinking” and implemented it. Wrigley, Siwei, Huida, Hengjie, Yigao, Dongpeng, etc., all began to work on the market in detail and extended channels to the county. The cities, counties, and major towns, including American Standard, TOTO, and Kohler, which have been high-profile for many years, have begun to sink their networks into prefecture-level cities and even below.

Sales channels - e-commerce network marketing, e-commerce has become a trend from simple store sales, to engineering channels, to home improvement companies, designers and other hidden channels, to group purchase, set mining, residential, etc., has been many companies and businesses ease-of-use. However, these sales channels often require dealers and physical storefronts to rely on, large costs, high management costs, and space is getting smaller and smaller. The advantages of e-commerce are obvious: it can increase market share, reduce circulation costs, and allow consumers to get more benefits, in line with the modern consumer's life and buying habits. Therefore, network marketing, e-commerce are sought after by many bathroom brands. However, because of the higher requirements for the company's market organization capabilities, management capabilities, and visibility, not every company has the strength to get involved.

In fact, home businesses involved in e-commerce are not news, and they already have a relatively mature mode of operation. In foreign countries, taking Europe and the United States as examples, in European countries such as France and Germany, the turnover generated by e-commerce has accounted for more than one-quarter of the total business volume, and in the United States it has reached as high as 1/3 or more. It took only ten years to develop. Online marketing and e-commerce can become the development trend of the sanitary ware industry.

Many companies in the sanitary ware industry, whether it is e-commerce or the serious challenges faced by the Chinese market, are worthy of consideration and concern for professionals in the sanitary ware industry in China.