How Hardware Firms Can Take a Drink in the Competition

The reshuffle of the hardware industry will prompt the advent of the low-profit era, and the shuffling of the low-profit era will be even fiercer. After the reorganization of the market, competition became more intense due to more marketization, and this state will surely continue. After undergoing several rounds of market adjustments, the hardware industry is bound to be as good as the home appliance industry, and profits are even lower. In the era of meager profits, in the face of increasingly fierce competition, hardware companies have to face each other in different market environments. For example, they have to rely on brands to adopt vertical horizontal strategies and come up with a road.

First of all, it is still a key issue of the cliché: brand building. Most small and medium-sized enterprises are difficult to establish. Most of them rely on imitation and OEM production. Most of these companies will be eliminated. They are the targets for shuffling out. Afterwards, most of the remaining companies are strong and have better branding. The company, in fact, develops its own brand is a strategic direction for the enterprise, that is, in the long run, we must base ourselves on our own brand, from OEM (origin processing) to ODM (origin origin design and production) to brand The upgrade of marketing has gradually entered the high-profit segments of marketing channels and brand operations.

Second, we must build a stable industrial chain vertically. Among the top ten most effective cost-reducing techniques, there are procurement negotiations, early suppliers, leveraged procurement, joint procurement, DPF, and centralized procurement, which are related to the supply chain. International molds and Luo Baihui, head of the Hardware and Plastic Industry Suppliers Association, believes that hardware companies need to work hard to cultivate the supply chain and work together with suppliers to create a stable industrial chain to compress their respective capital, improve product qualification rate, and accelerate capital turnover. To ensure that each has its own profit margins.

Then, it opened up a diversified market horizontally. We must increase the implementation of the “going out” strategy, guide and encourage powerful hardware companies, and establish “China Hardware Industry Park” or “production and processing base” in Central and South America, the Middle East, Eastern Europe, Africa, and South Asia. Resource allocation opens up diversified markets.

Finally, promotion needs to build an industrial cluster service platform. The industrial innovation platform serves small and medium-sized enterprises in industrial clusters with weak technology and product development capabilities and low management standards. It provides comprehensive innovation services for enterprises, enhances their innovative capabilities and technology, management, and management levels, and accelerates structural upgrading of industrial cluster export products.

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