Recently, Shenzhen Fuzhidao Furniture Co., Ltd. owed a salary of 10 million yuan, causing employees to strike collectively. Why was the once-rich island of Tofu reduced to such a degree? How should similar home furnishing companies learn lessons?
Prior to this, Tonoshima had a public offering, but immediately following the financial crisis in 2008, due to policy reasons, not only failed IPO, but also increased the cost burden. In addition, Fuzhidao has the production technology and equipment of the "Asian Panel Furniture First Production Line". However, with the improvement of people's living standards, the similar styles of panel furniture cannot meet the personalized needs of consumers, and solid wood furniture is increasingly consumed The favor of the people. According to insiders who worked in Fuzhidao, there were many senior executives of Fuzhidao who were able to recognise industry trends and transform into solid wood furniture. But He reveled in his blueprint of large-scale integration and could not extricate himself, and flatly rejected these remonstrations.
In recent years, e-commerce has become a means for many companies to develop, do a good job in IMC, use new media for online marketing, and find a marketing channel that suits them. This is the direction of building materials and home furnishing companies.
In addition, the production technology, standards, talents, and management of home furnishing enterprises must keep pace with the times, keep up with the market development trend, open up potential markets as much as possible, and lay a good foundation for entering the foreign market.
Guangdong Huayou Hardware Products Co.,Ltd , https://www.gdhuayouhardware.com