Pursuing a one-stop consumption approach and paying attention to the experiential consumption experience, the current trend of “soft and hard†services in the home market is gradually becoming apparent. On the one hand, the home improvement company hopes to provide the overall home improvement service, adding more products besides “hard-packingâ€; on the other hand, the furniture brand wants to develop to “softerâ€, with more product categories, even from decoration to products. To the full service of jewelry to attract consumers. The pace of “whole home†accelerated At the just-concluded Guangzhou Furniture Fair, the overall home launched by the left and right furniture became one of the focuses of the exhibition. According to Tan Guoqing, the brand director of the left and right furniture company, the new products launched through the concept of the whole home, even the decorative items such as decorative flowers and decorative paintings are taken into account. “In the future, when consumers choose, they don’t need to buy a coffee table here, and they buy a sofa there. The matching of home products is very strong, and it is also very good for the supply and after-sales problems.†In fact, The concept of a whole home is not a fresh topic. In addition to the furniture brand's launch of products including decorative and soft-packed products, home brands and home improvement brands have also shown their tendency to extend to each other. In early August, Super Comfort International launched the decoration brand Tianz Villa decoration; on September 4th, Super Comfort announced the opening of the “LuxeLiving†model room; in August, the Bologna Classical Home Pavilion officially unveiled. Not only that, Qumei, Baiqiang and other furniture brands are also striving to improve their products in the store to provide "lifestyle" to sell products. Chen Xiaotai, president of Baiqiang Furniture, introduced that the selection of brands in the Top 100 International Home Plaza is not limited to the top 100. “The brands with personality, solid wood and white-collar lifestyle that meet our positioning are included in the bag. We adjust the store to the structure of the house and the lifestyle of the home, and it is closer to life and creates a way of experience.†The direct cause of the overall home appearance caused by the trend is the change in consumer spending habits. Chen Xiaotai said: "The whole home is a one-stop service, providing consumers with faster service and products." Super-comfort international home public relations manager Wang Ge also said that the purpose of the additional decoration business is to provide extended services to customers. “In the past, when customers came to buy furniture with super comfort, we often asked if we have a decoration business and whether we can provide integrated services. In response to this demand, we launched the home improvement business.†Wang Xiaobing, vice president of decoration, also mentioned: “We found that there are still many consumers who come to the company to request custom furniture. They also have more customized product categories, bookcases, dining tables, etc., and the demand is also large. This is also related to the modern people’s demand for fast consumption. Even if the business does not take the initiative to launch, the impact of a single product on consumers in the terminal is getting weaker, which also becomes the reason for the merchant to launch the overall home improvement. In an interview with the media, Tan Guoqing said, “If you only use panel furniture, the software is not very strong, then it is likely to lose a large part of the customer. On the contrary, the store needs a lot of things to support its entire image, the terminal Sales also need related supporting products to support the entire sales. If we only do sofas, it will obviously be constrained in many aspects. The current single product is more and more difficult to survive. Therefore, we will focus more on this piece, pay attention to integrity. Development and R&D support, etc.†“Experience†drives sales Whether the home improvement company actively builds the home pavilion or the furniture brand extends to the accessories, and talks about the “cross-border†business, the enterprise values ​​the user experience, not the sales volume. . Li Qian, senior manager of the brand promotion department of Boloni said: “The most critical experience in the soft-packing market is the experience. It has a particularly emotional effect. The seven-eighteen-eight-themed home improvement program that we launched is actually driving soft sales. In the decoration hall, the foreign original design of villas and luxury houses is more reflected. If consumers like such home scenes, they can pack them to buy sofas, beds, curtain accessories and other products.†Zhao Ruihai, chairman of Qumei Furniture also said that Qumei Furniture North Fifth Ring Center has added household goods to better serve consumers. Mainly to strengthen customer experience, optimize product considerations, and improve product cost performance. Cao Anzhen, chairman of Kuoda Decoration, told reporters that after the future market of “finished home improvement†matures, the personalized decoration market will appear, and customers can choose home improvement solutions. “The design plan will be the bidding method in the future. What size does the consumer need for the size of the business? The home improvement company is no longer the seller of the main material, the soft-selling 'two-way trafficker', will have the opportunity to produce good home products.†■Industry voice “provided The whole family is very difficult.†â—Shi Shifeng, deputy director of the operation management center of Beijing Yezhifeng Novartis Decoration Co., Ltd. Compared with the furniture brand, the home improvement company is indeed more front-end, able to reach consumers earlier and understand consumers earlier. The shopping demand, this may be the reason for extending the home improvement business. But I think that if the company enters a non-professional field, it will still be very difficult. The industry's peak has also been used as cabinet products. We believe that users can purchase cabinets after the renovation and purchase our products. However, it is not the case, because there is no professional ability to sell cabinets, and the market resources are very scattered. Now our cabinet business has been sold and we are dedicated to design services. Some companies try to provide overall home improvement services. I think that to achieve this level of business, companies must have design capabilities, product integration capabilities, and provide reasonable prices. Facts have proved that the current home improvement companies in Beijing and even the whole country, who have no ability to provide overall home improvement services, at best, only achieve core competitiveness in a certain part of the industry chain. The home industry chain is very long, and if the surface is widely spread, the products can't keep up. Some furniture brands have introduced decorative home products, which is also reasonable. Nowadays, there is no big brand in the accessories market. Everyone thinks this is a big cake and I want to get a piece of it. Not just casually doing soft clothes â—Zhang Zhenyu, general manager of Tellus Home and North China, we noticed this trend last year: mainland big brand furniture companies entered the soft-packing market, and even some furniture companies contacted me and asked We are willing to help them open a shop. I think that the soft-packing market is not just a good job. It was also after six or seven years that Tellus and Music entered the mainland market. We rely on global retail resources to ensure the high quality of our products. In terms of human resources, we also pay attention to the cultivation of shopping guides, focusing on tracking changes in consumer spending habits and details. For our shopping guide, we require a simulation to find out the consumer experience, and then report and analyze the impact of the consumer consequences. This will ensure consumers' preference and loyalty to home retail products. I think mainland big brand companies are entering the soft-packing industry. They are really rich, but they can't find product resources and have no mature market experience, so they don't feel threatened.
Hot Tub is typically used to refer to an above-ground portable spa. A hot tub or portable spa is a completely self-contained vessel. All of the plumbing, as well as the electrical control system and other components, are built inside the hot tub cabinet. This means that there is no plumbing required. A hot tub is filled with a garden hose, can be drained anytime, and can even be relocated to a new home if you move.
One of the best thing about hot tubs is their ability to hold a set temperature. Thanks to advancements in technology, you can set a selected temperature and expect your hot tub to be hot and ready to use anytime you are. There is no need to wait for the hot tub to heat up.
Hot tubs can range from very simple designs with a few jets to intricate acrylic shells with an extremely high jet count. Hot tubs today have come a long way from the round redwood vessels of the past, and generally offer a much better experience than in-ground spas because they are more comfortable, more energy efficient,esaier to care for , and provide better massage.
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