Differentiated marketing strategies for paint stores

Differentiated marketing: Eight ideas for paint store promotion innovation First, let more consumers know that a good promotional activity in the store, in addition to new ideas to impress customers, the dissemination of promotional information is a very important factor. Wine is also afraid of a deep alley. Now that you've paid for the promotion, you'll need to pick up the speaker and advertise it loudly. Let more people know about your promotions and let more people spread your promotions. Traditional promotional forms include television media, newspaper advertisements, radio broadcasts, and DM delivery. Under the influence of new media forces, online advertising, microblog marketing, and WeChat marketing have all become new propaganda subjects. Paint retail stores want to make their voice heard by more people, it is obviously not enough to have a big voice. Integrating online and offline resources and targeting targeted customers to accurately spread is a prerequisite for achieving successful promotions.

Second, let more consumers walk into the store and make it difficult for women to be without straw. The flow of people is the prerequisite for the successful sales promotion of paint stores. There is no flow of sales opportunities. How to attract consumers into the store is another important consideration in planning the promotion of paint products. If you come and send it, it's just a matter of pumping. This type of activity is one of the ways to attract people to attract customers. The only drawback is that this kind of activity is not always the target customer. The customers who really want to buy do not necessarily come to participate in your activities. On the contrary, some people who are looking for cheap will flock, but paint store promotions are popular, free can help you do this. Different from promotion activities, another way to attract customers into the store is to strengthen personnel interception and provide enough training and incentives for temporary staff who distribute DM single pages so that they not only have the ability but also have the willingness to take the initiative. When a customer catches a store, it is no longer a temporary fee for how much money a day, but it is a reward that prompts a customer to enter the store to give him much money.

Third, let the consumer into the store everyone bought the biggest difference between fishing and single-lunch fishing nets, it is that the net to go fishing a net regardless of big fish will always be counted. In the future, if you send something like this, you will be able to buy something like a pump, buy it, and buy it. When the activities you launch have a certain appeal, you can always stimulate those who do not want to buy to place orders. “Buy on smoking” is an activity that I like to buy for all customers, because this kind of activity has a certain degree of randomness, and it can stimulate customers to try their luck. Another feature of the cast net fishing is that the fish are first rushed to an area, and then continue to narrow the area until the net is closed, the group purchase is one of the best promotional practices to practice the spread of net fishing, after summoning the customers The door is locked, and there are several people who are not impulsive in the warm atmosphere of sales. Even if you are not impulsive, you cannot leave.

Fourth, let the consumers into the store to buy paint products now another challenge is to face, the customer into the store with a skeptical wait-and-see attitude, no one is willing to place an order, how to do in the face of this situation? Looking for “Teachee” to allow people to place orders in advance to ignite the atmosphere of the entire site. Other customers who see the first order will receive more preferential treatment and will naturally follow suit. Whether this practice of deceiving customers is feasible in the end, or if it is seen by customers, how to deal with this embarrassing situation, the author holds a reservation. Accelerating the pace of customer orders allows customers to buy it now is not as difficult as you think, "limited-time buy", "every day before the purchase of 20 gifts plus", "best-selling special limited" these three activities can accelerate customer purchases.

Fifth, let the consumers into the store to buy more consumers originally planned to buy only one product, can you think of ways to allow consumers to buy more? Many owners home renovation, the wall may be done only waterproof 1 meter, and this height of 1 meter is obviously not enough for waterproof coating products. Can you think of ways to stimulate the owner to achieve two meters? The answer is yes. The clerk will tell the customer to buy a meter of waterproof only enjoy 10% off, an increase of 1 meter can enjoy 50% discount, but I will definitely not do a 2% waterproof 30% discount promotion, because only this can stimulate customers to increase 1 meter consumption . One of the only drawbacks of this promotion method is how to prevent the clerk from encouraging the customer to fight the bill in the process of operation. However, if the second product is required to be the same as the first item in the promotion rules, the possibility of the owner's spelling will be effectively controlled.

Sixth, let the shop's consumers buy more expensive to want to increase sales, one idea is to let consumers buy more, another idea is to let consumers buy more expensive. However, if you want to encourage low-end consumer groups to purchase high-end products, it seems that it is not an easy problem. If special promotions are made for high-end products, it will undoubtedly devalue high-end products. On the basis of sticking to the high-end product price, we can select the promotion that is product upgrade, the original price of high-end products is 800 yuan, and customers are now planning to purchase 400 yuan, then as long as customers are willing to add 200 yuan, they can purchase 800 yuan. The product. The increase of 200 yuan on the basis of 400 yuan seems to increase too much money, and high-end products have not done special promotions. In fact, high-end products only sell for 600 yuan. This type of promotion should give control over the formulation, that is, the limit on the number of high-end products that each consumer purchases, and customers experience high-end products instead of special promotions for high-end products.

VII. Allowing Not-to-Buy Consumers to Stay Longer Some consumers are simply not your target consumers. Whatever you do activities, or he feels that your price is still too expensive to buy, or he does not even look at you. The product, but since the consumer is attracted to the store, we must think of ways to allow consumers to stay longer in the store for a period of time, the so-called not to earn money but also to earn popularity. Arranging some game activities in the store or distributing some foods is a way to increase the length of stay for customers. Many paint shops like to do lottery activities, but how to draw lottery activities are also very knowledgeable, the traditional scratch card draw can only make lucky draw customers a person happy, alone and happy as the public Lele, the new lottery form to throw away the lottery Box, to use the big wheel, although the cost increased, but the big wheel to allow some customers do not buy onlookers, on the turntable of people gesticulating to provide a variety of opinions, all of a sudden lively up, the more people onlookers, The longer you stay in the store, the longer it will take. The era of entertainment marketing has arrived, it is time to add a little laughter to the store.

VIII. Let the bought consumers bring people to buy promotions for the old customers. What have we done? Referring to the introduction of old customers, this is a big topic, the management of the old customer's archival relations, membership marketing, emotional marketing, Database marketing, a variety of customer relationship management will be put on the agenda. The real estate industry has made great advertisements in newspapers: as long as old customers introduce new customers, they sign up successfully. New customers enjoy 9.8 percent discount, and old customers are exempted from paying a one-year property fee. Old customers bring new customers to our store to spend, if you still send a gift to be a guest, then obviously only limited to customer management, can promote the old customers to use the form of promotional referrals, but also worthy of sales staff thinking one question.