When the furniture brands launch new products, they are mostly presented in the form of model rooms in front of consumers. The model rooms of various styles not only meet the aesthetic requirements of different people for the living room, but also make suggestions for the matching of indoor furniture. From the market feedback, the model rooms combined according to the product characteristics have driven consumers to the furniture to a certain extent. Purchase desire. Most of the consumers that reporters met in the home store were directed at branded products. Ms. Liu, who is buying furniture, said that she is most concerned about the quality of furniture and after-sales service. Brand products are doing this in this respect. Very good. Although some products are relatively expensive, they save a lot of worries after purchase. She said that she is going to buy a whole set of furniture in the store. One of the most important reasons is that the family is not good at matching the furniture in the living room. It can save a lot of trouble after the decoration or the replacement of the furniture. Most consumers who are ready to purchase complete sets of furniture agree with Miss Liu's statement that brand products are trustworthy, and even if they buy more, they don't have to worry too much about quality. Compared to many stores that do not allow photographs, many consumers in the IKEA store are holding cameras and walking while walking. Many people are not only buying furniture, but more because they lack the sense of space in their homes and want to get life inspiration from here. “I really like the style of the showroom here, but I don’t want to make my home exactly the same as them.†Miss Xu said that because she is choosing furniture for her new home, she plans to go to the store to experience the experience and learn from these showrooms. The way to match, but will not completely copy home. When you purchase furniture, you will not choose a combination that is cured. The reporter found that many of the furniture sold in the mall have discounts, and many customers are very interested in it. Many simple pieces of furniture need to be reasonably matched, and some furniture with obvious style features, regardless of style and placement, need to be coordinated in the living room. Ms. Li introduced that she had studied in Europe for many years, so she had a special liking for European-style furniture. After returning to work, this type of furniture was used at home. She mentioned that “the European and American families have a very significant feature, that is, they are too large in size, and they have obvious features and are difficult to match with other styles of furniture. So we bought a whole set of European and American styles at that time, which not only saved the time of matching. It is also convenient to design and reserve the location of furniture.†The company claims that the proportion of purchased furniture is over 80%. Hanbao Guobai International Home Furnishing Director The top 100 furniture is mainly aimed at the middle and high-end consumer groups. When they purchase furniture, they are not satisfied with the style. Still, the choice of materials and the after-sales service of the brand are very important. More than 80% of consumers who buy furniture in the top 100 choose to purchase furniture in sets, and there are very few consumers who buy only one item. According to the survey, these consumers are very first to recognize the style of the top 100 when they choose the top 100, and secondly, they are more assured of the after-sales service of the top 100. Although the mix-and-match style is often mentioned in the design of home furnishings, most consumer groups still prefer the uniform style of the living room, and because most consumers do not know how to properly match the furniture, the overall living room is harmonious and not messy. Therefore, most consumers still prefer to purchase a complete set when purchasing furniture. Another convenient part of the purchase is to be able to better grasp the size of the furniture. The large area of ​​the table and the length of the sofa allow the living room to be proportioned and leave plenty of room for movement. Sales staff will also give reasonable advice based on the room conditions provided by consumers to help them purchase. Experiential shopping environment to drive product sales Maannuo Beijing IKEA store marketing department public relations manager IKEA shopping mall and other home stores the most different place is that consumers will choose to start from the third floor. Because all of our showrooms are set up on the third floor of the store. Here, consumers can experience different decoration styles and matching features in each room in the living room. Most of the people who love IKEA start from the model room that loves IKEA. The model rooms built according to the living habits of different groups of people contain different styles and life concepts. Every time IKEA launches a new product, it will also update the model room. IKEA hopes that consumers can get inspiration from their home life. The sales staff in the mall will not deliberately recommend consumers to choose single item purchase or complete set purchase, because most of IKEA products are suitable for different model rooms, consumers can freely match according to their own preferences. Feel the living room environment in the model room Wangge Super Comfort International Home Market Public Relations Manager For the ultra-comfortable customers, the ratio of the whole set of products and the proportion of selected items are half and average. In general, old customers choose a little more than a single item, while new customers have a higher proportion of purchases. One to save the trouble of their own matching, and secondly, the style of the room is easier to maintain. The recently launched “LuxeLiving†model room is a place where customers can experience luxury home life and learn how furniture fits with soft accessories. We put our products in the “LuxeLiving†model room, the most fundamental purpose is to let consumers experience the real living environment created by the products, so that they have the opportunity to understand the decorative effect of our products. If you feel good after the experience and are willing to buy a single item or a complete set of products in the model room, then our display is very good.
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